Coffee Shin TV
My plan for global world domination (mwaaaahahahah!) is to try to copy Tesla's model of no-resellers, but to have a strong presence in each major market, with my own employees in that country, and try to provide very good, appropriate-to-local-culture, support.
South Korea is the first place I deployed that strategy, in hiring a local, and having set up a Decent Base in Seoul. Shin, a young ex-engineering-student who moved to Australia for a while, to learn about coffee, is my Decent Man in South Korea.
I assume that the locals-on-the-ground know best, so I let each local Decent Base, do what they think is best. In South Korea, that means Shin visits tons of cafes and customers in person (they have a good train network), we exhibit (and sponsor, supplying machines) at the two major coffee trade shows, and..... Shin does "Coffee Shin TV"
If you're not acquainted with the style of Asian television, it's usually a wacky, surreal, sensory overload.
Nonetheless, Shin provides really excellent information about not just Decent, but also
- coffee in general,
- reviews grinders (as as the new Ultra grinder that's sold by Levercraft in the USA)
- and of course, lots of Decent info.
Here's a sampling of his recent videos, which are a good introduction. Everything is in English, with Korean subtitles. You'll notice the Youtube videos don't have many views, but that's because South Korea has their own video-sharing platforms, where he's huuuuge.
His Youtube station:
http://www.youtube.com/channel/UCy0gJrM ... 8-w/videos