Why Single-Origin Coffee Is So Expensive | Business Insider [VIDEO]

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#1: Post by baldheadracing »

A well-done mass-market video explaining specialty coffee, with a closer look at growing and processing Kenyans. 16:14 long.
As an aside, the $6k/lb green coffee gets that high a price due to publicity for the buyer. It is like the first tuna of the season selling for a huge price in Japan. The buyer gets value from the free publicity resulting from the sale. How much publicity depends on the market - I doubt that the publicity would be worthwhile in North America or Europe, but in Asia ...
-"Good quality brings happiness as you use it" - Nobuho Miya, Kamasada

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#2: Post by LBIespresso »

I found this podcast on the Kenyan auction system and how it serves the farmer better than most in country efforts around the world fascinating:

https://www.buzzsprout.com/604165/11843 ... a-angwenyi
LMWDP #580

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#3: Post by yakster »

Great video, thanks for sharing.

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