MHW-3BOMBER - What's in a name? - Page 2

Want to talk espresso but not sure which forum? If so, this is the right one.
Jonk
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Joined: 4 years ago

#11: Post by Jonk »

yakster wrote:I checked out their Instagram page and it looks like clones of all your favorite high-end espresso tools. I see comments from Weber Workshops and Acaia that reinforce that opinion.
Sure you're not thinking about Mischief Workshop? MHW3-Bomber has actually got some original stuff, and even when it's just generic or heavily inspired products they seem to go out of their way to put their own (quirky) twist / branding on it.

Milligan
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#12: Post by Milligan »

Ive seen that brand before. I assumed it was one of those random Chinese-based names that are all over Amazon. Not an aesthetic or theme that resonates with me personally but they obviously do okay in their area.

mathof (original poster)
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Joined: 13 years ago

#13: Post by mathof (original poster) »

THE ANSWER: I asked my question on MHW-3BOMBER's Instagram page and got this reply today:

"MHW means Make Heart Warm; 3 means that we have 3 founders ; Bomber means our brand want to bomb the tradition and redefine coffee industry with special new product design!"

So now we know.
★★★ Very Helpful

LittleCoffee
Posts: 262
Joined: 2 years ago

#14: Post by LittleCoffee »

Yeah, i think this is a Chinese/Anglo-Saxon thing. I'm sure it makes excellent sense in China but little to no sense to a westerner. It's somewhat of a pity because I think the quality of the products (which I think are excellent) far exceeds the perception created by the brand.

Capuchin Monk
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#15: Post by Capuchin Monk »

LittleCoffee wrote:It's somewhat of a pity because I think the quality of the products (which I think are excellent) far exceeds the perception created by the brand.
It's a marketing tactic which is all about the perception. Did you know that the world famous car company Toyota has a luxury segment called "Lexus" in the US and some other nations? It sounds fancier but not used in Japan. Instead, they are still Toyota model x, y, z... in Japan.

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yakster
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#16: Post by yakster »

They're having an Amazon Spring Sale from 3/20 to 3/25.
-Chris

LMWDP # 272

patrickff
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Joined: 8 years ago

#17: Post by patrickff »

"Stuff's da bomb" .. my original thought on the name.
LMWDP #753

Mbiubiubiu
Posts: 9
Joined: 9 days ago

#18: Post by Mbiubiubiu »

Chinese here, their Chinese name is just bomber in their shops which I'm guessing the founders are plane fans, I like to think it's one of those 'plane=military=manly=coffee, drink this it'll give you macho' sterotype.
I find their products to be overpriced compare to some other Chinese brands which didn't make the Westen market yet, and their price tag is doubled/tripped here in the UK. The coffee industry has grown so fast in China in the last cople of years, there are so many cheaper but better options.

rmongiovi
Posts: 473
Joined: 17 years ago

#19: Post by rmongiovi »

Since it's a Chinese company, perhaps something got lost in translation?

PPapa
Posts: 188
Joined: 6 years ago

#20: Post by PPapa »

Mbiubiubiu wrote:Chinese here, their Chinese name is just bomber in their shops which I'm guessing the founders are plane fans, I like to think it's one of those 'plane=military=manly=coffee, drink this it'll give you macho' sterotype.
I find their products to be overpriced compare to some other Chinese brands which didn't make the Westen market yet, and their price tag is doubled/tripped here in the UK. The coffee industry has grown so fast in China in the last cople of years, there are so many cheaper but better options.
I think some of the reason we call it cheap because the value proposition is so much greater than the brands that match the quality. I wonder, how much do they sell for and what doesn't reach the western world?

I'm using a £35 tamper (MHW 3Bomber) instead of a £125 Pullman Big Step (preference thing) that has been gathering dust or £104 Decent tamper (MHW3Bomber is objectively better tamper)... yes it is not the prettiest but it's amazing how much it has changed. You couldn't get a precision tamper for under £100 just good five years ago, and now you have great options for third of the price!