Stuggi wrote:. . . I personally think the MSRP are just a lot of bull, an imaginary number since nothing sells for that price anyway, and MAP is just another way for manufactures to make a little bit more money and keep their MSRP's seeming realistic.
Stuggi,
I am not trying to

-- honest. But you are still wrong about MSRP and MAP.
Phaelon56 wrote:I'm old enough to remember the "Fair Trade Laws" - which were anything but fair
Me, too. And Fair Trade ruled the the wine industry in California for about 1/3 of my career. I also remember when Fair Trade ended, and
everyone predicted the death of the "mom-and-pop" liquor store/wine shop in the face of Liquor Barn . . . guess which one failed?
Stuggi, you think "nothing sells for [MSRP] anyway," but this is far from the truth. Unlike Europe, where the cheapest price on a bottle of wine can often be found
at the winery, virtually every winery in North America sells at the MSRP -- or, as I mentioned above, the
WSRP. So, too, do
MOST "small" items . . . candy bars, toothpaste, paper plates, etc., etc. Remember than nothing prevents a retailer from selling
below MSRP, and some do
constantly, others do
occasionally (think of a store having a sale), and some
never do -- it all depends upon the specific retailer, and his/her internal policies. In other words, pricing is up to the retailer. Sometimes, the supplier will offer incentives to lower the retail price (
e.g.: a discount for buying 10 cases; a "co-op" allowance that pays the retail $
X for every unit sold, thus making up all or part of the difference between the MSRP and the retailer's actual sale price (
Note: this is illegal in some states, and on some categories of merchandise -- alcohol, for instance); and so on . . .
When Fair Trade existed, it was
illegal to sell below the MSRP. Now, not every item was subject to Fair Trade laws, and not every state. But, for example, alcoholic beverage sales in California
were covered by Fair Trade laws for years! And it was illegal to sell below the Fair Trade price that was posted with the California Department of Alcoholic Beverage Control (ABC) by either the producer, the wholesaler, or the importer. Undersell the posted price, and the ABC could fine you, close you down for 30 days, or revoke your license to sell alcoholic beverages permanently (for repeated violations). Eventually, a challenge to the Fair Trade system was successful in court, and all this vanished.
The "replacement," if you will, was the manufacturer attempting to re-impose a sort of Fair Trade restriction, but without government backing or enforcement: the MAP. As you already know, you "cannot"
advertise a lower price, but you certainly can
sell at a lower price! Most major electronics manufacturers -- Sony, Canon, Panasonic, Phillips, Minolta, and Nokia, to name but a few -- employ MAPs, to a greater or lesser degree: part or all of their line will be covered . . .
The question is whether or not the price you see in an ad is a MAP, and how do you know? Some retailers (both online and at "brick-and-mortar" stores) will flat-out say, "Hey! Consumer! See this price? It's a MAP, and if you want a better price, just call me." Some websites get around MAPs by saying they cannot show you the actual price
until you put the item in your "shopping cart" -- but you can always delete it if you don't like the price. (Lots of electronics stores do this.)
Keep in mind, too, that there is little-or-no culture of negotiating a better price with a vendor in the US the way there is in, say, parts of Africa or Asia. The only price
regularly "ignored" by Americans is the MSRP of a new car. In that instance, MSRP is simply the point at which one begins negotiating a lower price.
Cheers,
Jason