Why Single-Origin Coffee Is So Expensive | Business Insider [VIDEO]
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baldheadracing
- Team HB
- Posts: 6275
- Joined: 9 years ago
A well-done mass-market video explaining specialty coffee, with a closer look at growing and processing Kenyans. 16:14 long.
As an aside, the $6k/lb green coffee gets that high a price due to publicity for the buyer. It is like the first tuna of the season selling for a huge price in Japan. The buyer gets value from the free publicity resulting from the sale. How much publicity depends on the market - I doubt that the publicity would be worthwhile in North America or Europe, but in Asia ...
As an aside, the $6k/lb green coffee gets that high a price due to publicity for the buyer. It is like the first tuna of the season selling for a huge price in Japan. The buyer gets value from the free publicity resulting from the sale. How much publicity depends on the market - I doubt that the publicity would be worthwhile in North America or Europe, but in Asia ...
-"Good quality brings happiness as you use it" - Nobuho Miya, Kamasada
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LBIespresso
- Supporter ❤
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I found this podcast on the Kenyan auction system and how it serves the farmer better than most in country efforts around the world fascinating:
https://www.buzzsprout.com/604165/11843 ... a-angwenyi
https://www.buzzsprout.com/604165/11843 ... a-angwenyi
LMWDP #580
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yakster
- Supporter ♡
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Great video, thanks for sharing.
-Chris
LMWDP # 272
LMWDP # 272
