This year's SCA Expo was one for the books! The atmosphere was spirited, pulsating with an energy that we haven't felt in years. There was so much to see and do, and now you can be a part of the action, too! Check out our show highlights, plus tons of in-depth interviews with manufacturers like Mx. ...

From April 28 through May 13 we'll be offering all Lelit espresso machines at a very rare 20% off MAP. If you've been thinking about snagging a Bianca V3, Mara X V2, Elizabeth, Anna or Victoria, this will be the time! {image} {image} Pricing will be as follows: Bianca V3: $2,399.95 Mara X: $1,359.95...

{image} The Lelit Anna is finally back, and with PID! Introducing the new and improved PL41TEM-120, a customer favorite back with helpful new features for an even better espresso making experience at home. At heart, the Anna is a single boiler espresso machine with PID temperature control and a smal...

It's late November and our tiered discounts have arrived! Now through 12/3 the more you spend the more you can save on your favorite coffee gear at Prima. Plus, we've got some great deals on Fellow and Ratio noted below! Tiered Discounts Use code "HOLIDAYSAVINGS2023" 11/20-12/3 (some exclusions appl...

The holiday magic has arrived at Prima, and we're unwrapping the joy ahead of schedule! Get ready to embrace the festive spirit with amazing deals on over 50 of your most cherished coffee and espresso accessories. Skate on over to our Pre-Holiday Warehouse Sale, where you can sleigh your checklist f...

{image} Hey, all. We've officially launched the new 807 Lab Sweet ESP single-dose grinder as well as the SWORKSDESIGN 807 Lab Sweet ESP retrofit parts to convert any Lab Sweet into a more effective single-dose espresso/pour over platform. Let me know if you have any questions. Retrofit Parts: {link}...

Select Mahlkonig and HeyCafe espresso grinders are on sale for a limited time! The HeyCafe HC-600 in particular has been discounted 50% to $550 - a great deal for a 64mm commercial espresso platform. E80S GbW - $3,570 E80 Supreme - $2,965 HeyCafe HC-600 - $550 {link} {link}

Hey, friends. In the next couple weeks Prima will be releasing a few new pieces of hardware developed for the 807 Lab Sweet. In collaboration with Sheldon Wong at SWORKSDESIGN, we developed an ultra low-profile 20g hopper made from machined POS acetal plastic with a magnetic lid, exposed flapper for...

Hi, everyone. We have 5 remaining silver Lagom P64 units (with SSP Unimodal burrs installed) in stock and ready to ship today! Grab one while you can! {link}

Can you imagine how tough it must be for green buyers and Q-graders to taste ultra-fresh and sometimes questionably roasted coffees at origin, and then making major buying decisions based on that data? It's an imperfect approach to determining full flavor potential but one that still provides good e...