Third wave coffee goes corporate - Page 2

Want to talk espresso but not sure which forum? If so, this is the right one.
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Marshall
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Joined: 19 years ago

#11: Post by Marshall »

RyanJE wrote:Wonder what the long term play really is. Nestle after a higher end brand? Trying to prevent a quality pre ground pre packed player?
One word: Millenials. The Nescafe market in the U.S. is aging into the great beyond.
Marshall
Los Angeles
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RyanJE
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Joined: 9 years ago

#12: Post by RyanJE replying to Marshall »

I classify as a millennial and had to look up what Nescafé was. Actually I should clarify. I had to google it. :oops:
I drink two shots before I drink two shots, then I drink two more....
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thepilgrimsdream
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Joined: 10 years ago

#13: Post by thepilgrimsdream replying to RyanJE »

Same here
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Marshall
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Joined: 19 years ago

#14: Post by Marshall »

But Nescafé is still one of (probably THE) most important coffee brands in the world. $8.9B annual sales.
Marshall
Los Angeles
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