Interesting new brewer:
https://dailycoffeenews.com/2023/05/10 ... al-brewer/

I saw this at SCA Expo. It has been a few weeks so maybe I'm gonna botch this (all disclaimers apply) but I think the salesman said it would taste like Kalita. He thought the big advantage was 'ease of use.' It was designed with anyone being able to get a consistent cup.

I saw that too, seemed gimmicky, intended for people who don't want to learn. Likely makes a consistently good cup of coffee, only time will tell if it makes an excellent cup of coffee. Different but similar to a number of other add water here and coffee brews itself perfectly designs. Seemed like lots of open area for the water to cool off.

Does anybody have an opinion on the hoop? Is it worth the cost of admission?

I have been watching this brewer for a while. I may pick it up if I find it on sale, but at the current price ($40 USD plus shipping and tax), not likely to pull the trigger. It seems in the US, Whole Latte Love is the only retail shop selling this brewer. I am always looking for a simple, easy, single-pour, no-bypass brewer that can produce consistently good cups. Right now, Hario Mugen and Delter Press are working for me as my choice of no-bypass brewer. I thought about the Next Level LVL-10 Brewer too, but that brewer is more for a larger batch. But at $60 and more special-size filters to buy, I don't think I really need it.

I am curious about this also, since seeing the video. Price point has kept me away so far though as it would only get occasional use for me.

I do agree, too pricy for me right now, and it will probably just sit in the corner after a short time. It does look like an interesting take on things. I will stick with my Mugen for a while I guess.