It looks like another spin on cleaning up French Press coffee, which has been done before. The name makes me think of Freedom Fries (cringe). But if it's easier to push down than the Espro, it might find some support. When they first said the word "pod" I immediately got turned off, but he was only referring to the chamber that holds the grounds. I don't need yet another brewer, I just bought one of those novelty R2-D2 French Presses, but this one looks more portable and maybe less fragile than a standard glass french press ( I'm not sure if it's polycarbonate on the American Press). Also, it's $80
https://www.itsamericanpress.com/pages/how-it-works