I mentioned this product was available at my Lowes foods in Winston Salem a few years ago but the stars never aligned for me to find a fresh date till today - a whole bean bag roasted on 3/31/14 came home with me and a pot was made in my vintage Norelco using the SwissGold/Norelco permanent filter. The coffee tasted good to me - not burnt but rich and robust with just a hint of acidic tingle present. the 24 oz bag was $11.99, so like buying 2 12 oz bags for $6.50 each - a bargain for coffee this fresh and tasty.