Marshall wrote:I'm not sure what you meant here. If you mean "destination" in the sense of a remote resort or theme park (or a 3-star Michelin restaurant) succeeding because it becomes its own destination, then "no." I don't think any coffee bar can make it just on people who will go significantly out of their way for a great coffee. Those people exist (I'm one of them), but we're icing on the cake.
There has to be a base of consumers in the target demographics (of which there could be several) who are already there because they live, work or shop in the neighborhood. The owners and managers of these coffee bars put a great deal of thought into location, just as Starbucks or any other successful coffee bar does.
Commuter traffic is critical for drive-thrus, but those are not "third wave" (at least not yet).
...By destination, I mean (but I do not imply definition of the term "destination") a facility that I will seek out for its product excellence, but not merely because it is a convenient location.
Agreed the location must be reasonably convenient (I know, - define reasonable!...)




