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SCAA 2009

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Link to "SCAA 2009"by oconee on Sat Mar 28, 2009 7:49 pm

I am interested in attending the SCAA in Atlanta. Can the public attend or do you have to be associated with a company?
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Link to "SCAA 2009"by HB on Sat Mar 28, 2009 7:57 pm

Membership is not required, though the number of seminars of interest to consumers is very limited. In years past, I got a showroom floor pass. You can also earn credit by volunteering. The WBC will be held there and they'll credit you towards conference fees ("Work 5 volunteer hours, and earn $95.00 credit towards a Lectures + 3-day Trade Show Badge" according to scaaexposition.org). You have a front row seat for the competition and get paid for your time. Hard to argue with that!
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Link to "SCAA 2009"by oconee on Mon Mar 30, 2009 7:18 pm

Thanks for the response. I did some more reading and since my wife wished to spend the day together and watch the WBC I went ahead and registered each of us as consumers/enthusiasts (a stretch I know but was the closest I could pick). I know this is a professional/commercial gathering but I am looking forward to seeing the state of the art.
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Link to "SCAA 2009"by Marshall on Mon Mar 30, 2009 11:36 pm

You'll also enjoy the show floor, especially if you've never attended before. This is the largest coffee show in the world. You'll see just about every coffee toy imaginable, professional and consumer, plus be able to sample coffees from all over the world. You will also see new products before they are shown anywhere else.

Yes, there are lots of gelato mix booths, but you'll also see what some of the brightest minds in the coffee world have been developing all year. The Behmor debuted in 2007 and the Baratza Vario in 2008.

If you keep your eyes peeled, you'll also bump into some familiar faces from Home-barista.
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Link to "SCAA 2009"by oconee on Tue Mar 31, 2009 11:27 pm

I am quite looking forward to attending. Should be lots of fun for my wife and I as well as very informative. Will H-B have a booth?
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Link to "SCAA 2009"by HB on Tue Mar 31, 2009 11:48 pm

An H-B booth? :lol:

Sorry, I don't plan to go, but it sounds like it will be interesting with the WBC Bar. In years past, the Barista Guild had good drinks at their booth. I hope that the organizers arrange the top roasters near each other as they did in Charlotte; it was nicknamed by attendees "power alley" where you could sample good, very good, and maybe excellent espressos all within two aisles.

BTW, if you want to save money and get up-close views on the barista competition, sign up as a volunteer. I served as a sensory judge a few times and the workshop is worth the price of admission alone. I believe it starts on Tuesday and goes for three days.
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Link to "SCAA 2009"by Paul_Pratt on Wed Apr 01, 2009 1:09 am

All HB'ers are very welcome to stop and say hello, I shall be at booth 633 with the relaunch/rebranding of the bumper products. Maybe an old machine or two as well (assuming they make the air freight in 1 piece).

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Link to "SCAA 2009"by Dan Streetman on Fri Apr 03, 2009 1:21 am

I know the WBC is still looking for volunteers. They need runners, timekeepers, station maintenance, and so on.

http://www.worldbaristachampionsh...r_registration.htm

they also have some nice gifts for volunteers.....
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Link to "SCAA 2009"by networkcrasher on Wed Apr 15, 2009 5:03 pm

Anyone going to SCAA besides myself?

*edit - sorry, missed this thread. I might have to bring my bumper stuff for an autograph! :lol:
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Link to "SCAA 2009"by Marshall on Thu Apr 16, 2009 7:55 am

networkcrasher wrote:Anyone going to SCAA besides myself?

*edit - sorry, missed this thread. I might have to bring my bumper stuff for an autograph! :lol:

Already here. The WBC area is amazing. Cindy Chang (newly announced Exec. Director) gave me a walk-through. Seating on both sides of the performance area. A press/blogging booth. Video projections of barista techniques. A rotating list of barista champions serving espresso and specialty drinks to visitors.

Oh, yeah. It's free and open to the public. You don't even need to buy a pass to the Exposition floor.
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Link to "SCAA 2009"by networkcrasher on Thu Apr 16, 2009 4:33 pm

Nice! I'm trying to decide if I'm going to go Saturday or Sunday. I don't think I can make both days, but I'm thinking Sunday would be the better day to go, albeit a bit busier. I wish I could volunteer, but I just don't have the time or comprehension of what happens at one of these events.
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Link to "SCAA 2009"by JonR10 on Thu Apr 16, 2009 5:03 pm

Y'all need to check out the SLAYER - try an espresso or two and then tell us all how it was :D
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Link to "SCAA 2009"by networkcrasher on Thu Apr 16, 2009 5:55 pm

Honestly, that's no doubt one of the main reasons I want to go. That, and I want to score a paddle for my GS3. :lol:
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Link to "SCAA 2009"by oconee on Sat Apr 18, 2009 9:06 am

My wife and I are heading down this morning. I hope they allow pictures; if so I will post later.
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Link to "SCAA 2009"by Randy G. on Tue Apr 21, 2009 7:54 pm

I spent an exhausting weekend, mostly working the Hottop Booth for Michael. It gave me little time to thoroughly explore the floor and I had no time to sit and watch the barista championships at all. It was either that or not go at all since I cannot afford it on my own. I did see some interesting items, and of course, took the time to search out and at least say hello to old friends who did not have the time to stop by the booth. Some of the things that caught my eye I have reviewed on my website in the latest chapter of my blog area. Cafelat, Paul Pratt's new line, was very nice indeed, and he certainly is one of the people I look forward to seeing each year. There was the Malykke coffee grinder that has great promise. It reflects Danish design in its beauty and simplicity as well as function. Anyone else taste the Kikkoman Pearl Soymilk? I am going to get some to try stretching, but the taste is by far the most like real milk I have ever had with soymilk. Excellent texture out of the carton as well. Had a few seconds to play with the VBM dual rotary... Daddy likey!
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Link to "SCAA 2009"by sweaner on Tue Apr 21, 2009 10:33 pm

Where can I find videos of the finals? I enjoyed them before, but haven't located any this year.
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Link to "SCAA 2009"by IMAWriter on Wed Apr 22, 2009 12:57 am

Marshall wrote:Already here. The WBC area is amazing. Cindy Chang (newly announced Exec. Director) gave me a walk-through. Seating on both sides of the performance area. A press/blogging booth. Video projections of barista techniques. A rotating list of barista champions serving espresso and specialty drinks to visitors.

Oh, yeah. It's free and open to the public. You don't even need to buy a pass to the Exposition floor.

I was there, but somehow also missed this thread.
Sorry I missed some of you.
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Link to "SCAA 2009"by networkcrasher on Wed Apr 22, 2009 1:14 am

Yep, missed Rob AND Randy! I would bet money I walked by both of you two on Sunday!
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Link to "SCAA 2009"by oconee on Thu Apr 23, 2009 7:50 pm

Ok, my wife and I were at the SCAA and the WBC on Saturday. We were both captured in James Hathaway's Saturday picture of the WBC bar (see his thread on SCAA Update). Here are some pictures and thoughts:

Image
Image
Two pictures of the UK Champion in competition on Saturday. He was the eventual WBC Winner. I met him on the floor later when he was returning a grinder to a booth and congratulated him on his performance (like I know a good performance when I see one!) Seemed like a nice guy, said he was not nervous until he pressed the red button to start the timer.

Image
The Polish Champion in competition. The competitors that did not speak English as their first language were at a distinct disadvantage in the competition as it took them longer to explain their drinks. I think that led to the competitor from Poland running over by 36 seconds.

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Joe Behm, inventor of the Behmor roaster. He is really passionate about his product and helping customers. I am looking forward to any upgrades he develops (since I have a Behmor roaster).

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I met Randy G at the HotTop booth. Boy those roaster look great, that would be my upgrade in the future I think. Really nice to meet Randy, I have read a lot on his web site. And good luck to him in his new endeavor!

Image
The Slayer uses the wooden handles on each group to vary the brew pressure. The barista explained how he was using low pressure at the beginning of the shot as a preinfusion technique and then raised the pressure to finish.

Image
At the Counter Culture booth they demonstrated (and let me participate) in cupping. Did a great job explaining considering I'm such a noob. One of them knows Dan (don't worry, he did not say anything bad about you). BTW, that is not me in the picture.

Image
At the WBC bar, I got to sample the Signature drink by Mike Marquard (US Competitor in 2009). Really interesting; he reduced brown sugar, cocoa and some sea salt in espresso. He then made shots and put some of the mixture in cups which he covered with a glass under which he lit a small amount of loose pipe tobacco. After the tobacco smoke flavored the drink some we got to sip. Very interesting taste.

I also got to sample an espresso of the Cup of Excellence coffee used by the US Barista Champion in the WBC competition at the Intelligentsia booth. Really tasty, had a cinnamon finish. And the sipping chocolate at Caffe D'Amore was wonderful. At the Nuova Simonelli booth I discussed the topic of whether the Oscar has pre-infusion (the person I was talking to said yes, but that's for another thread).

All in all, my wife and I had a great time. Saw lots of interesting stuff, and watched several competitors at the WBC. Would love to go again some time.
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Link to "SCAA 2009"by Randy G. on Fri Apr 24, 2009 5:36 pm

oconee wrote:I met Randy G at the HotTop booth. Boy those roaster look great, that would be my upgrade in the future I think. Really nice to meet Randy, I have read a lot on his web site. And good luck to him in his new endeavor!

Just to mitigate any possible confusion, I am an independent contractor, self-employed graphic artist, and one of my clients has been Hottop USA. Far from being new, I have had an association with Hottop for about five years now. While I do work the Hottop booth at the SCAA shows, I am not an employee of Hottop nor the parent company, Cheng Yue, and I do NOT get paid for sales of Hottop roasters. They do pay my way so that I can attend the show each year, and they do appreciate my knowledge of the appliances as well as my language skills.

I believe that the new endeavor to which he referred is that the owner of a local coffee chain is interested in hiring me on an hourly wage basis (a real part-time job!) to train new baristas, do espresso quality control at the 4 shops they operate, do sample roasting when necessary (just did two batches of Guat which were interesting), drive to the importers' warehouses and pick up green orders, etc. I am sure that I am gong to learn as much as the new baristas will, but the owner is great and very passionate about coffee, so it should be good times if it happens as planned...

In any case, thanks to the folks who did stop by the booth to say hello. With possibly just me being the exception, it's nice to be able to put a face to a name.. :wink:
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