ROASTe goes under... sort of. - Page 3

Want to talk espresso but not sure which forum? If so, this is the right one.
juancoffee
Posts: 1
Joined: 12 years ago

#21: Post by juancoffee »

Hi,

One more month has passed and the ROASTe web hasn't changed.

I've been searching in google and found some very recent blog posts with promotional content of Roaste.

If you read them you can easily see this content has been promoted from Roaste (banners, discount voucher, even one of the bloggers says it). And they were posted during July and August. Are they late reactions or is Roaste reopening?

Do you have any fresh news about it?

As a coffee roaster studying going online I'm interested in learning from different experiences, but it is always sad to see others doing the same as you and sinking.

Thx!

jbviau
Supporter ★
Posts: 2133
Joined: 14 years ago

#22: Post by jbviau »

You can find this same code/promotion still "active" on various blog posts dating from way before ROASTe went under, so I don't think you should read too much into its reappearance. I poked around on the site just now and didn't notice any changes. Why would they kick off a new campaign using links to a disabled site that doesn't allow purchases?
"It's not anecdotal evidence, it's artisanal data." -Matt Yglesias

jbviau
Supporter ★
Posts: 2133
Joined: 14 years ago

#23: Post by jbviau »

Well, looks like ROASTe has a new CEO and is hiring. Interesting!
"It's not anecdotal evidence, it's artisanal data." -Matt Yglesias

Intrepid510
Posts: 968
Joined: 13 years ago

#24: Post by Intrepid510 »

Interesting, appears to be another venture capitalist entering the coffee fray.

Post Reply