Marshall wrote:They are the first cousins of people who spend $5,000 on espresso machines and grinders, then use ultra-soft water to avoid having to descale. Buying, displaying and talking about high-priced machinery come first. Enjoying the very best cup of coffee they can is pretty much an afterthought.
Jeez! Does the title "coffee snob" ring a bell?
And by the way, don't you have a paddle group GS/3 on order? Let's see how you feel about protecting your investment after you cut the check. Here's hoping you won't have any new-machine issues with it and will be able to sit back and enjoy the very best cup of coffee you can...
I mean, cripes, yes, it makes no sense to spend thousands on equipment and buy cheap coffee. Duh. But like Ken and IMAWriter, I haven't read
any posts from people who do that! What's the point in making that up? Yes, there have been quite a few posts from people starting out with espresso who buy consumer or entry-level prosumer machines and ask why the pre-ground coffee from the grocery store produces blond gushers. But is there a single post from a high-end user who buys coffee at Costco or bitches about paying $12.00 a pound for good coffee?
Similarly, some people can't seem to get it through their head that nobody is proposing using RO water to avoid descaling. I think they've fallen in love with the image of an idiot newbie buying distilled water at Walmart for his GS/3. How nice to feel superior to such a dolt! May I suggest they get a life. The truth is that LM Florence raised a red flag about soft water being bad for the boiler welds and LM USA adamantly recommends not descaling. On top of that we need to keep the mineral content high enough for good taste. Something of a dilemma, eh? But all that's really been talked about is the merits of cation systems versus tweaking water between maybe 30 ppm and 70 ppm hardness to find a sweet spot for flavor, pH and low maintenance. Hardly cause to get out the lobotomy kit. But exaggeration and strutting your stuff are so much more fun, aren't they?
Coffee means different things to different people. Being a newbie here, who sometimes gets the back of the hand from the experts, it's easy to remember that lording one's coffee knowledge and taste buds over others is an undignified act that doesn't win anyone's admiration.
A couple of cases in point: When I first got a PID Silvia and an M4, a close friend gave me a pound of Saquella caffe Espresso Crema (Gusto Forte!) pre-ground coffee from Italy in a tightly vacuum-packed brick. I have no idea what to do with it. Part of me says, "Try it! It's Italian!" Another part says, "It'll stale the minute you open the package. Don't waste your time." But the person who gave it to me meant well and spent some bucks trying to please me. I thanked her profusely for the thought. I did not try to educate her about the merits of grinding for each shot and how quickly pre-ground coffee stales.
Similarly, shortly after trading Silvia for a GS/3, I was at a board meeting and discovered that the management team is now making their own espresso. The CEO proudly showed me a Starbuck's Barista with pressurized portafilter in the coffee room, pulled three shots for the board members from one dose (!) of pre-ground coffee, then took me next door so I could get a free pound of Java Tree Espresso right out of the local microroaster's bins (no valve in the paper bag.) He said someone he knew who travelled the world tasting the finest coffees raved about Java Tree being the best espresso he's ever tasted. It's in my freezer now, and I stare at it every time I open the door. Am I going to spend the time trying to dial in that nearly-black oily roast? Is it possible that coffee will taste as good as the Vivace and Terroir coffees sitting next to it? I don't think so, but I thanked the CEO for the free coffee, acted like I won the lottery, and never once considered having a talk with him about his machine selection, the pressurized portafilter, squeezing three shots out of one dose, or where to get
really good coffee. (But I didn't drink the shot.)
What would have been the point in making these people feel bad about their lack of coffee knowledge? What would I gain by bragging about my GS/3, grinder with German ceramic burrs, and a freezer full of SOs and blends from the finest roasters in the USA? How tiny is the percentage of people in this country who have any idea how good coffee can be, and will go to extremes we do to make it, and why would I want to feel superior to those who don't? My ego isn't that fragile, I guess.
I did invite the CEO to my house to try one of my shots. Hopefully, that will do all the talking for me.
One more point: For me, producing great espresso is an intellectual and scientific pursuit, but tasting and enjoying great espresso is a tactile, olfactory, gustatory and, finally, emotional experience. I admire people who can detect, identify and describe myriad subtle flavors in the cup, but it's not my thing. I want to disengage the left brain when I sip and just feel the sensation with the right brain. I don't want to distract myself trying to find the flavors that are supposed to be there. My goal isn't cherries with chocolate bomb notes. It's, "Ahhhhh".

I very much resent insinuations that enjoying the coffee is an afterthought for me, or anyone else who posts on this site. It's the reason we're here, brother.
Obviously, my posts here are going to be about machines, science and technique for while. If and when I get all that stuff under control, my goal is the sensory experience. That means the journey will (hopefully) turn from process and equipment to an ongoing search among hundreds of coffees for those that make me happy. That's why this particular newbie spent a lot of money on equipment early in the game, and has asked tons of questions. It was to do the best I could to make the equipment invisible and put the spotlight on the coffee. I'm not there yet, and may never get to that ideal. But along the way, the last thing I want to do is read fictitious rants about people who don't exist, just so some people can feel superior.
End of
my rant!