by another_jim on Fri Oct 23, 2009 9:34 pm
Nescafe is the major buyer of Vietnamese Robusta and Brazilian Rio; and their agronomists developed a lot of the installations (it's hard to regard them as farms) where these coffees are grown. The whole mindset of Nestle and the other major food companies is that what the growers produce is a cheap raw material unfit for human consumption, and that real food is created by "value added processing" in factories.
This foundational idea of modern food provision strikes me as aesthetically and morally repellent, leading to the degradation of farming at one end, endless plastic packaging in landfills at the other, and people becoming obese and unhealthy in the middle. I have no objection to foods being prepped using hi-tech production lines; but to my mind, that preparation should be closer to what happens in a good kitchen rather than a dog food plant.