Modern Marvels - Coffee (History Channel Documentary)

by **BentheBarista** on Thu Mar 08, 2007 1:28 pm

Hi all,

I'm new. Only been a Barista for a few months, but I plan to be a coffee slave all through college. Nice to find this site--I need some work on my drinks. I'll habitually mismix flavors--spices with sweats--that sort of thing.

I was just wondering if any of you caught that History Channel documentary on java last week? They had some excellent roast masters on there discussing the body of beans...

Yeah, I'm a nerd, if you haven't caught on yet--lol.

Did you know that Phillip Morris owns Maxwell House? I never would have thought that. Crazy documentary. Anyways, nice to meet you all,

-Ben

by **Matthew Brinski** on Thu Mar 08, 2007 1:51 pm

Yeah,

Kraft (Philip Morris), Nestle, Proctor and Gamble, and Sara Lee are known as "The Big Four" in the coffee industry. They import and sell the majority of coffee to the US and Europe. They are the parent compaines of probably most every brand you have heard of.

by **mattwells** on Thu Mar 08, 2007 4:06 pm

Matthew Brinski wrote:Kraft (Philip Morris), Nestle, Proctor and Gamble, and Sara Lee are known as "The Big Four" in the coffee industry.

And/or "The Evil Four" depending on who you are talking too :wink:

by HB on Thu Mar 08, 2007 6:52 pm

From the History website: Modern Marvels: Coffee

Traces the origins of this tasty drink from Ethiopia over 1,000 years ago to the espresso-fueled explosion of specialty coffee stores like Starbucks today. Along the way, we'll see how American companies like Hills Brothers, Maxwell House, Folgers, and MJB grew to be giants. Discover how billions of coffee beans make their journey from coffee farms and plantations, and are processed in gigantic roasting and packaging plants before showing up in coffee cups all over the world. Details the invention and production of instant coffee, decaffeinated coffee, freeze-dried coffee, and the espresso machine. Also, we explain how coffee made shift work in factories possible, while coffeehouses provided a creative cauldron that brewed political and artistic progress in the 18th and 19th centuries. And, we also provide tips on how to make a better cup at home!

It's scheduled to replay next Wednesday at 9pm.

by **BentheBarista** on Fri Mar 09, 2007 4:46 pm

HB wrote:It's scheduled to replay next Wednesday at 9pm.

Eastern or pacific?

by HB on Fri Mar 09, 2007 5:01 pm

As always, check your local listings. Their programming schedule lets you set the timezone and it says 9pm PST.

by **RAS** on Fri Mar 09, 2007 5:25 pm

I've been looking for this documentary for some time now... I finally set up my DirecTV TiVo to search for the keyword "coffee". Last night it automatically recorded a coffee documentary on the National Geographic Channel, as well as some Fine Living program about coffee preparation. Didn't get a chance to watch either yet, but this auto-search feature seems neat so far. OK, it did record an episode of "Sex in (and?) the City" that got immediately deleted. Now I'll see if it'll finally capture the History Channel program... Which I've heard is well done, and informative.

Oh yeah, the coffee-search also grabbed a cooking show about coffee encrusted Ribeye steaks. Got to try that one.

by **MattBellissimo** on Fri Mar 09, 2007 6:42 pm

The Modern Marvels "Coffee" is great. Bellissimo actually provided about 60% of the coffee related footage from previous video and our film library. We tried to buy enough to offer them on our website but are out of stock. You can buy it here on History Channels website: http://store.aetv.com/html/product/index.jhtml?id=74488

It is very well done, with great interviews with Howard Schultz, Bruce Milletto and many more. There is an extensive section on Maxwell House and Senca, but much of it is related to specialty coffee and retail, processing, history, etc.

- Matt

by **cannonfodder** on Sat Mar 10, 2007 9:56 am

The one that airs on the national geographic channel is different. My wife and I were sitting on the couch one afternoon and she was flipping through the channels on the satellite. She actually noticed and changed the channel. What was more amazing, she sat there and watched it with me, she found it entertaining (she does not drink coffee).

by **Marshall** on Sun Mar 11, 2007 5:34 pm

Matthew Brinski wrote:Yeah,

Kraft (Philip Morris), Nestle, Proctor and Gamble, and Sara Lee are known as "The Big Four" in the coffee industry. They import and sell the majority of coffee to the US and Europe. They are the parent compaines of probably most every brand you have heard of.

It's been the "Big Three" for a couple of years, since Sara Lee sold off Chock Full o'Nuts and Hills Bros.


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