another_jim wrote:Most people pick hobbies other than coffee, but are still interested in getting the best shot for their minimal investment of time, money and effort. The reporter is catering to them.
That is fine 99.99% of the coffee drinking public is making coffee as a drink not as a hobby. So he is going for the mass for sure. But nonetheless. I would have expected him to conclude exactly what he concluded (if that is what he found) but to add what his assumption and limitations were.
As it is he is making a statement that does not allow for growth (don't know how to say that otherwise). He is not expressing that this result is the result of what he tried and that maybe there is something more out there. He is implying that when you are where he is ending up you have achieved the best. He is not even allowing for variability in the quality of product. One pre-ground brand will not be the same as the other and one big store grinder will not be the same as the other. is sampling is very small and he is not stating these limitations very loudly, is he?
That is what I meant by he didn't do the research. If he did the research, he is not letting me know.
another_jim wrote:Could this reporter reach his audience if he said something like "you are unwilling to spend the time learning or spend the money setting up for good espresso. That's perfectly fine. But why not be logical about it, throw your junk espresso gear out and make good regular coffee instead?
How well would that work?
How about, the same article he wrote followed by: This is what I found with what I think is reasonable expense and efforts, of course there is a much better espresso to be had at home for those that are willing to do more and pay more."
Do you think that would turn off his readers? Or would it catch the attention of the more interested public and prepare for a more in depth follow-up article?