by BruceB on Thu Aug 25, 2011 2:00 pm
Hahaha I wonder when the rest of MD's will follow and apologise. The first year I did the BMO Marathon in Vancouver they were a sponsor and giving out free coffee, nearly made me wretch.
The implication in the sentence "Australians have a very sophisticated coffee palate and we were not delivering a strong enough cup of coffee." doesn't seem to bode well for them as I find there is a big difference between good and strong.
I also like the fact that Starbucks ran into trouble in Australia then delivered an inadvertent slap in the face to its North American customers by saying how they had misjudged the 'sophistication' of Australian palates. It might be true but I don't think it was the best PR for them though I guess it was a statement made down under and not intended for broader circulation.
Now if they could run into trouble in every other country that would make my day.

It's all in the grind, Sizemore. Can't be too fine, can't be too coarse. This, my friend, is a science.
Grimes - Black Hawk Down