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HB spotting - Page 3

Postby HB on Thu Feb 05, 2009 4:03 pm

Thanks Ryan, those are good reminders, but I'm looking for new references. Obviously I'm familiar with the HB sponsors. ;-)

That said, you do raise another possibility -- aggregate references from noteworthy sources. For example:

I'll check the site statistics for others and update this post accordingly.
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Postby portamento on Thu Feb 05, 2009 4:23 pm

Consider these posts to be contributions to your documentation effort. The sponsors may be old news to you, but the specific cases in which they leverage your brand name in their products and marketing makes a strong case for secondary meaning, IMO.

The argument is that top online retailers wouldn't use Home-Barista.com and its content to reinforce the credibility of their products unless Home-Barista.com itself had a built up goodwill, authority, and credibility within the target market.
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Postby HB on Thu Feb 05, 2009 4:43 pm

Good point, thanks!
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Postby HB on Wed Feb 11, 2009 3:10 pm

How to Make the Perfect Cup of Coffee by Sarah Fuss, Yahoo! Fresh Picks

Some people make their coffee at home. Others buy theirs on the go. My dad builds his -- from the grounds up. He has several grinders and at least five mechanisms for five different brewing methods. He's part of a subculture fixated on creating the perfect cup of coffee. To find a simpler way there, I spoke with the executive director of the Specialty Coffee Association of America, Ric Rhinehart.

<snip>

Find a local coffee house that roasts its own beans. Ask what is seasonally fresh, as well as what is fresh from the roaster. Coffee is a perishable product that is less than spectacular when it has staled. To order coffee on-line, there are great reviews of coffee (and cafes) on coffeegeek.com and home-barista.com. If you don't want to research, look for coffee that has some kind of freshness dating and is 100% arabica (the preferred coffee bean species).

Full disclosure: The writer is the daughter of HB-member Marshall Fuss.
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Postby HB on Thu Feb 19, 2009 9:47 pm

I spotted lots of blogs that link HB, but no further news sites. One noteworthy class of sites are coffee consultants, since presumably they're a bit fussier about who they link. Andrew Hetzel's Coffee Strategies lists HB in its blog roll. Andrew's an active blogger and industry news junkie. An example excerpt of what we'd consider common wisdom but regrettably needs repeating is Unhappy Coffee Customers Rarely Complain:

Andrew Hetzel wrote:Average independent shops and some chains are doomed to failure before they begin by attempting to establish a business model that is essentially a poor man's facsimile of a fast food giant. You cannot beat the big QSR's at their own mechanized game; you must change the game to do things that they cannot, namely, make a flavorful coffee beverage that is not based on volume, dairy, artificial sweeteners or chemical flavorings. It can and is done in great shops around the world.

Andrew's been getting national press lately, thanks to his quotes regarding Starbucks' decision to go instant.
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Postby portamento on Mon Mar 23, 2009 11:49 am

HB wrote:As a small gesture of gratitude, the member posting the most unique "HB spotting" entries will receive a Caffe Fresco Three Bagger, courtesy of long-time HB supporter Tony Sciandra.


Hi Dan,

May I suggest that you nominate a winner?

Ryan
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Postby HB on Mon Mar 23, 2009 12:48 pm

Sure Ryan, I get the message. You win!
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Postby CaffeFresco on Mon Mar 23, 2009 12:57 pm

Ryan ... let's figure on your 3 Bagger ... give me a ring ...
Regards,

Tony Sciandra

Founder/Roaster www.caffefresco.us
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Postby DigMe on Tue Mar 24, 2009 1:54 pm

HB wrote:I spotted lots of blogs that link HB, but no further news sites.


I have also been watching and not noticed any further news article references.

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Postby HB on Fri Mar 27, 2009 10:15 pm

Chasing the Godshot, Make magazine, page 126.

John Edgar Park wrote:The variable I chose to attack was the problem of tamping. I'd heard about automated tamping systems, which remove the guesswork of manually pressing grounds into the portafilter with a hand-held tamper, and instead consistently provide 30 pounds of uniform pressure. This is great, but automatic tamping machines cost hundreds of dollars. One clever member of the home-barista.com forums scoffed at the price tag and built his own, using a manual lever juicer as the platform. I decided to give it a try.
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