Now that was one short rant!
It's all part of the race to the bottom. I think it is going on all over the retail consumer market and sellers of stuff such as us get caught up in it all the time. Sellers of XYZ get all cynical about the consumer and start to think they are a bunch of tightwads who do not base the purchase on quality issues but only on price. So you price out some really nice brushes, maybe China made but maybe not....some nice stencil brushes or even high quality long bristle pinstripe brushes and then you go look at amazon and find out that you are being undersold by about 300% and so you panic and get the cheap stuff like everyone else or just bag it and turn the whole thing over to Amazon.
We agree with you 100% but there is this continual price pressure, downward. And for small timers like us there are the free shipping and two pounds of stale coffee promotions to compete against. but American consumers make a big deal out of the power of competition to keep the prices down....free marketeers all. But what happens is that cynicism infects the market and the old quality counts adage gets replaced by the Walmart ethic. Hey, I use a lot of tools and I only buy the best hand tools....they cost a lot more than the cheapies but are worth it to me. But I can find the tools...lots harder to find a grinder brush that doesn't shed hairs in your coffee these days.
We have some of the best fitting tampers for the home machines that money can buy....a whopping 32.50, made in the USA by a machinist with bills to pay....some consider these too expensive....how does that figure? The little guys can get pessimistic and just cave in and push the crap like everyone else and the big guys just churn out some ad copy and keep bringing it down to the level that the consumer will see as a reasonable price. We tried that route and could not bear it.... So, say we bring some high quality brushes to the market and try to promote them and to the consumer is all sounds like a huck.....hollow promotion.....and everyone assumes that it is the same old crap that everyone else is pushing. It creates an endless downward spiral in quality. We say it to each other all the time..."NOBODY is going to pay 20 buck for a grinder brush !!" Maybe we are wrong and there is at least ONE person who would!
We agree Doug...it sucks.
Doug