You would think that the results would speak for themselves, but there is no predicting who will notice the coffee and who will not. At a party, some people who loooove their $Bux will drink the capp I make them down and barely mention the latte art. Then the odd person that I did not even know was a fan of coffee will be shocked by what I serve them, telling me it is the best coffee they have ever tasted. My cleaning lady is perhaps my biggest fan. I make her a coffee every time she comes over, and she tells me every time it is the best coffee in the world (which, like most of you as well, is exactly what we are aspiring to).

It seems that mediocrity has championed coffee, to the point where people drink it without even thinking that it could be something more. I just cannot predict who will notice that the stuff in their cup is the real thing, and who will just accept that it is coffee, and drink it with all the customary expectations they have grown to have.

Mark