I had my first bottle of this stuff today, and it definitely won't be my last. By far, the tastiest store-bought cold-brew product I've tried. Am I a hipster doofus for even thinking to buy it in the first place? Perhaps. But it turns out to be a surprisingly complimentary balance of subtle and really enjoyable flavors. It's made me look at the nuance of hops in a new way. Plus, half a bottle actually contributed noticeably to my daily caffeine regimen. Most other off-the-shelf coffee products make no difference to me, stimulant-wise, but this one was appreciably effective. Top notch late-summer afternoon pick-me-up.

I have no affiliation with the makers in any way. Just wanted to share the discovery. I got mine from Whole Foods. Anyone else tried it?