Almost all coffee sitting on supermarket shelves has either been nitrogen flushed or vacuum packed for the last 30 years, when the cheap one way valves were first introduced. Packing machines that do this are not much more expensive than those which don't, so the marginal cost of doing it is virtually zero
The article was about a new method of measuring staleness chemically; not about preserving coffee. So it used well known fresh and stale coffee benchmarks to see if the measure correlated with industry standard tasting and packaging experience. It did.
Would supermarket coffees profit from extraordinary measures to keep them fresh?
In many cases, they use coffees that are so bad that they stale them prior to packing, since they taste worse fresh than stale. All in all, peak freshness is not an issue, since they are not selling to people who demand that it tastes great, only that it tastes inoffensive and expectedly coffee-like. I think supermarket coffee is fresh enough for what it is.
However, if you are willing to pay $100 per pound for an auction coffee that cups at 95 points, and just $20 a pound for coffee that cups at 90 points, then even the slightest degradation will ruin its value. In such cases, nothing but fresh roasted will do, and even freezing would be controversial, never mind any other sort of packaging. This is extreme; but it shows that the better the coffee, the more valuable freshness becomes.
Freezing coffee commercially, or other extraordinary measures would make sense if the supply of specialty coffee that needs to be fresh increased enough to make it a regular pantry item. Maybe if enough hedgefunds bought enough 3rd wave roasters, this too shall come to pass.
