Ian_G wrote:http://www.idiolect.org.uk/docs/jan04/coffee.pdf is good in places, with some interesting ideas. I wonder how many would identify with the section "Reward, reinforcement and ritual"?
Reminds me of Gertrude Stein's Oakland: there's no taste in the author's taste. The article presupposes that no coffee or tea tastes any better or worse than any other. Once you swallow that, you can ignore everything about the actual coffee and tea, since neither the kinds, nor the details of the prep, make any real difference. Everything the coffee and tea experts say is false, and only the psychologist knows what's really going on.
If all we taste is imaginary, maybe all we see is too. Maybe even all that happens to us. Next time I need to fix my sink, maybe I should call a psychologist; they're cheaper than plumbers.