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Coffee prices set to soar?

Postby michaelbenis on Thu Apr 21, 2011 12:47 pm

This article in today's Guardian newspaper (UK) may be of interest, examining the combined effects of poor harvests and rising demand on coffee prices, which are now at a high of over $3 per pound: http://www.guardian.co.uk/business/2011/apr/21/commodities-coffee-shortage-price-rise-expected

Cheers

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Postby dialydose on Thu Apr 21, 2011 1:32 pm

If there is one new certainty in the new world economy it is this: if China demands it, the price will go up.
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Postby jlhsupport on Thu Apr 21, 2011 1:41 pm

We are not a roaster, but have multiple roasters that we order coffees from. All have been passing along notices over the past 6 months that prices are going to go up. Some small increases have already hit, but there are larger ones coming. The thought is that the increases will be considerable. They are trying as hard as they can to hold off, and are so worried about the impact of the cost increase that at least one president has put his personal cell phone as a contact for distributors, retailers, and coffee shops to call if they have concerns.
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Postby jonny on Thu Apr 21, 2011 1:57 pm

Starbucks, the siren she is, has already raised her prices on every drink and add-on by ten cents, the stuff customers purchase 99% of the time. She left whole bean prices alone. Smart? Deceptive? Apparently it's working. Too bad stumptown doesn't sell frappuccinos. Sbux makes bank on those. :lol:
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Postby SlowRain on Thu Apr 21, 2011 1:58 pm

I'm also expecting coffee equipment to go up, too.
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Postby Intrepid510 on Thu Apr 21, 2011 11:46 pm

Yeah it is happening, my favorite local roaster has risen two dollars a pound, but they were already pretty reasonable so it's not too bad yet. Not to mention that Starbucks is creating their own coffee farms you have to know they are worried about it; http://online.wsj.com/article/SB1000142...22088.html.
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Postby another_jim on Fri Apr 22, 2011 12:23 am

IMO, this has nothing to do with global warming, and very little with the weather. Instead, coffee has the mother of all boom-bust cycles, since there is a lag of about seven years for a signal in the market to change production capacity. In coffee, the production capacity is the number of mature trees, and they take about six years from planting to first crop.

Ten years ago, the price of coffee was at the crisis point below 1 dollar, farmers were abandoning their land, and free market mavens were busting Fair Trade's chops for demanding the ridiculous break-even price of $1.35 and trying to keep farmers on the land rather than allowing them to make the economically rational decision of move to favelas or switch to opium growing. Fortunately ( :roll: ), a lot did move to the cities or grew opium, so now the price is up to $3 per pound.

Twenty years ago the price of coffee was at the crisis point of over $3 per pound. The development mavens and large companies, notably Nescafe, started growing robusta in Vietnam and deforested stretches of Brazil; while the silly goo-goos (Chicagoese for do-gooders) were warning of the consequences of bypassing and bankrupting traditional farmers. Fortunately ( :roll: ) nobody listened, and this bit of brilliant free market economics created the 1999 crash (i,e, the crisis in the above paragraoh)

There is little in the world that is as stupid and brutal as these asinine short term responses to long term agricultural cycles. This time around, we're going to see large stretches of South China getting Robusta plantings. Nescafe and the UN are both busy with this brilliant nugget of economic development. But short of a single coffee cartel regulating the global supply, people's and company's decentralized decisions will always respond the to the short term incentives and problems, and continue to cope with one crisis by creating the seeds of the next one.

If you are still around, you heard it here first: the price crash coffee crisis of 2020.
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Postby Ken Fox on Fri Apr 22, 2011 12:46 am

Another factor at work is the global surge in all commodity prices, due in large measure to the debasement of fiat currencies, especially the US Dollar. In short, we are printing them at a rate that is deforesting the world, and we cannot find anyone who wants them. It is not just coffee, but almost every other commodity that is exploding in price.

These sorts of situations tend to end badly, and it usually takes less time than most people expect. Rather than looking for a crash in 2020, I think that 2014 might be closer to the mark.

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Postby jammin on Fri Apr 22, 2011 1:21 am

another_jim wrote:If you are still around, you heard it here first: the price crash coffee crisis of 2020.


And yet again, it will be nothing new or extraordinary. I agree that 8/9 years is a bit generous...
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Postby SlowRain on Fri Apr 22, 2011 1:26 am

Thank you, Jim and Ken, for telling it like it is and not putting a spin on it like others in the coffee industry are trying to do. I'm on record (in 2009, I think) saying there is a bubble coming in coffee. I was laughed at, mostly by people who had a financial stake in coffee (cafe owners and roasters).
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