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Brazil coffee consumption

Postby Carneiro on Thu May 26, 2011 1:31 pm

Small Reuters video on we consuming more (and better) coffee

Well, the prices here are going crazy here, the better roasters that use specialty coffee are charging from 30 USD to 60 USD per kg.

But the most espresso extractions around are poor and the "standard" is 50ml per 7-8g of coffee, fast flow, a lot of burnt tastes...

Márcio.
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Postby DJR on Sun May 29, 2011 11:15 pm

Márcio,

I'm curious how you are getting your coffee? Minas? Do you have relationships with growers?

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Postby Carneiro on Mon May 30, 2011 7:14 am

Crazy, but it's hard to get green coffee around here - at least in small quantity.

Last ABIC (coffee industry association) auction I bought 2 bags, one (79 points SCAA) from Sao Paulo (SP) state and other (83 points SCAA) from Espirito Santo (ES) state, and split with a friend that is starting a small roaster company. In fact the coffee from SP had another destination, so I have 8 kg, plus 20 kg now from ES.

I could talk to the farmers, as in this auction we pay them directly, but I had no chance to visit any of them this year yet. The SP farm (in fact this producer is very small) is near, the ES is not so near.

Sometimes you can get small quantity from roasters, but at a higher price.

Márcio.
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Postby Marshall on Mon May 30, 2011 12:35 pm

Also the Brazilian government encourages coffee consumption in ways that would ruffle a lot of feathers in the U.S. Last year at the SCAA Symposium a representative of the Brazilian coffee industry explained how children in elementary school are given coffee breaks to develop a lifelong coffee habit.
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Postby another_jim on Mon May 30, 2011 2:15 pm

:D Given the current science, it might be healthier than some of the stuff handed out in US school cafeterias.
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Postby Carneiro on Mon May 30, 2011 2:35 pm

Hi, Marshall.

The 2007 ABIC program is here (Portuguese only, sorry):

http://www.abic.com.br/publique/cgi/cgi...htm?sid=19

The program is about replacing drinks with high sugar content for coffee and milk at schools (the schools where children receive meals). One of the arguments is what Jim wrote - the stuff that we are giving to our children is just a bunch of calories, and a lot of new studies are showing coffee is good. Very debatable indeed. :mrgreen:

There is a federal law proposal (I really don't know the English term) about including coffee in the public schools meals, but as far as I know, it was not approved until now. Maybe some state has some law about it. There are national organizations, such as the CFN (national nutritionists council), that have published technical opinion against it.

But in any case, the coffee industry is making a huge campaign about the benefits of coffee last years. Brazilians, in general, used to believe coffee was bad. There are a lot of effort from the industry too in making the low entry coffee better - I think most of them are low level Arabica (Riado, Rio and Rio Zona) with a lot of low level Robusta and maybe a lot of coffee peel, leaves etc.

Márcio.
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Postby gourmetcoffee on Wed Feb 15, 2012 12:51 pm

Hello Marcio,

Its true that 2011 saw a huge jump in green been prices. The reason for that in my opinion is two fold. The first is due to the global economic situation investors found themselves putting there paper money into commodities as a whole. Coffee is included in the commodities sector.

Second, the top quality coffees are Hand Picked. There is no real way to get around this since the best coffee comes from the perfectly ripened fruits. The cost of living, which mainly includes food in the case of harvesters, has risen everywhere. So therefore it has become more expensive to produce quality coffee.

In Brasil much of the coffee now is harvested using mechanized harvesters. This does not provide the gourmet coffee that contains the superior flavors but it is important to keep the costs down for instant coffee products.

Also as pressure is being put on the Brazilian government to discourage amazon rainforest depletion in the sugar cane industry the price of coffee needs to rise to compensate the traditional cane growers to change there crop.
There are a lot of things going on here at the same time that affect the price of coffee. But every high tide has an end. Prices will begin to drop from the peaks but dont expect them to return to the way it was 10 years ago when you could spend 1$ a kilo for coffee.
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Postby doubleOsoul on Wed Feb 15, 2012 1:29 pm

Carneiro wrote:Crazy, but it's hard to get green coffee around here - at least in small quantity.


Márcio,
For real?
OO
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Postby Carneiro on Wed Feb 15, 2012 1:57 pm

For real! Most of the coffee, including the specialty, are traded by bags. Some of the roasters are nice and they sell green coffee to the customer (in general around 50% the price of the roasted coffee), there are at least 4 that I know and buy from (that has specialty coffee to sell). We have no Sweet Maria's around :mrgreen:

Alec, I agree! For sure the cost of labor in Brazil is rising a lot, considering the global economy and our government social projects. I was (and I am) specially amazed by the roasted coffee price - rising much more than the green. This, in particular, is probably something like "if the buyer pays more, I charge more"...

Márcio.
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Postby another_jim on Wed Feb 15, 2012 2:58 pm

gourmetcoffee wrote:In Brasil much of the coffee now is harvested using mechanized harvesters. This does not provide the gourmet coffee that contains the superior flavors but it is important to keep the costs down for instant coffee products.


This is somewhat misleading. The top Facendas, like Facenda Vista Allegre or Daterra use very sophisticated color sorters to collect the ripe cherries after they have been strip harvested.

The traditional reason for the lower quality of Brazilian coffees is their being low grown and grown in the sun, rather than in the shade, in an upland rain forest with its own microclimate and terroir. The use of high tech processing, including color sorting and very advanced semi wet preps has to some extent compensated; in the same way high tech processing creates an edge for California wines, even from less favored regions.

The new "designer Brazils" have good acidity and fruit. My guess is if you put a top Daterra yellow bourbon on a cupping table along with centrals priced at the same level; there would be some red faces among any group of expert cuppers asked to spot the Brazil.
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