Hi, Marshall.
The 2007 ABIC program is here (Portuguese only, sorry):
http://www.abic.com.br/publique/cgi/cgi...htm?sid=19The program is about replacing drinks with high sugar content for coffee and milk at schools (the schools where children receive meals). One of the arguments is what Jim wrote - the stuff that we are giving to our children is just a bunch of calories, and a lot of new studies are showing coffee is good. Very debatable indeed.
There is a federal law proposal (I really don't know the English term) about including coffee in the public schools meals, but as far as I know, it was not approved until now. Maybe some state has some law about it. There are national organizations, such as the CFN (national nutritionists council), that have published technical opinion against it.
But in any case, the coffee industry is making a huge campaign about the benefits of coffee last years. Brazilians, in general, used to believe coffee was bad. There are a lot of effort from the industry too in making the low entry coffee better - I think most of them are low level Arabica (Riado, Rio and Rio Zona) with a lot of low level Robusta and maybe a lot of coffee peel, leaves etc.
Márcio.