another_jim wrote:You never had the espresso at the SCAA conventions before there was a BGA booth? Drop around $750, go to the biggest coffee convention on earth, and nothing but wretched shots. Drop another $500, attend the espresso training workshops, and get taught how to produce 15 second gushers with mounds of stiff foam.
The BGA and barista competitions have had one simple effect on my everyday shot making. Four years ago, the coffee world, as I knew it, was a simple place. If you wanted the best espresso on the planet (BEP), you came to my place, or the homes of a few other amateurs. All of a sudden, there's there's these barista competitions and the BGA. At first I'm thinking, "yeah whatever, the bush leagues' world series." Then I taste some of these guys' shots, and I'm scrambling to keep up.
And what was the BEP four years ago? The on-line community had reached a plateau and wasn't going anywhere: Rockies and Silvias, home roast of DIY blends from SM, usually with way too much Monsooned Malabar, and the only cafe anyone talked about was Vivace. Our BEP wasn't bad; but even the Haikus About Cherry-Blossoms Society could boast of more variety.
That complacency was shared by the SCAA espresso people, hence the abysmal shots and training courses.
I'm not one to talk about causes. But things started to change very rapidly after Doug Zell and then other roasters and cafes reached out to the on-line community, and we responded. The pros were shocked, and complained very loudly, at the contempt in which they were held by us. Those of us who were in on it were equally shocked at how varied the specialty coffee world was, and what pains the top people were taking. The upshot is that the top quality rung of the SCAA has found that they could be successful by emphasizing and competing on quality. The on-line community isn't their only market by a long way, and they were doing quality long before they met us, but we are the vocal part providing most of the customer feedback. This odd sum is more than its parts. The lines of influence are hard to trace; but I'm convinced they exist. My coffee practice, and even more my standards, have improved dramatically since all this hit; and so have the standards at the top roasters and cafes.
The last four years have seen a "race for the top" when it comes to coffee quality. The BGA and barista competition are a part of this new landscape.
I would wonder how much of what you quote in the first paragraph is from firsthand knowledge, Jim, and how much is apocryphal. Do you honestly believe that four years ago people were paying $500 to attend a seminar at the SCAA that showed how to make 15 second gushers? I don't. While I doubt the SCAA was a great fount of wisdom on this topic, I sincerely doubt they were THAT bad, although I do believe there are people in the professional community who would attend such a seminar and come out of it saying that this was what they observed. I had some pretty bad espresso at the convention that was in Seattle, my recent experience drinking espresso at an SCAA event. There was good espresso at the BGA booth served by talented individuals, but my best espressos at the convention came from the Intelly booth.
As you point out, there have been recent improvements in espresso blends. I would credit people like Geoff Watts and others who have sourced top notch beans much more than I would the BGA. And none of this is to diminish the role of Baristas or the BGA, who are essential and provide a real service. I questioned the value of barista competitions, not baristas themselves.
My point was, and remains, however, that there is way too much focus on an artificial competition between a smallish clique of cafes, and way too little attention on expanding (greatly) the number of cafes that produce DRINKABLE shots. If I knew that I had a 30% chance of getting a decent espresso in a randomly chosen cafe, I'd take the chance on going in a lot more often than I do. Instead, the odds are considerably worse than that. If I knew that I could find a good espresso somewhere in San Diego when I go to visit family there, I'd drive 20 minutes on the freeway in search of it. Instead, a very likeable altie who took me to what he thought was among the best (or perhaps least worst) cafes in that metro area, was apologetic after the fact and indicated he'd tried almost everywhere there and they were all mediocre or much worse. Another altie and I, on a separate visit, went to another spoken of cafe in that city, and their drinks, although better, were barely drinkable.
For sure, a sparsely populated state such as my own is not going to be the easiest place to find good espresso. But San Diego? One of the larger metro areas in the USA? And there are many other large metro areas in N. America sporting no better coffee than one finds in San Diego.
I doubt that very many cafes in very many parts of the country or the world for that matter are going to be effected very much by barista competitions. At the very least the attempt should be made to expand whatever value there would be from them, so that there is at least a small possibility of receiving a decent drink at a randomly chosen independent cafe.
ken