I recently returned from a trip to Panama. While I was there, I went on a coffee tour of Cafe Ruiz (whose coffee won the first "Cup of Excellence" IIRC). While being truly amazed and humbled exploring one of the farms, I really got a kick out of the rejects being sold to Folgers and the like.
However, I was able to watch them roasting their coffee and they took 20 minutes to reach what they called "European roast" which looked like Full City to me. I have seen it recommended on their board that going anywhere near 20 minutes leads to a "baked" flavor in cup. I did not experience this in any preparation with their beans. So my question is this: assuming a decent drum roaster, should one be concerned about taking 20 minutes to reach the desired level of roast?



