Bob_McBob wrote:Only because Chris' Coffee wholesales them to other vendors. They are the exclusive importers and distributors of a number of lines.
As a general rule, I have not seen Chris take some existing product, then arrange to import it exclusively to eliminate competition and raise the price. In fact, I have discussed this issue with Chris before, as it applied to the Isomac line, when he used to be one of a number of retailers selling it, and when someone else got an exclusive, with price increases the immediate result. Chris' response to this was to sell his remaining inventory at a price undercutting the new exclusive importer, with the intention of getting out of the line, and screwing this exclusive importer at the same time. And he succeeded in both, and lost nothing as a result.
Chris competes on many levels; he delivers very fine service and he prices his stuff competitively. Basically no one in the USA can touch him on either level. And that is how you build an enduring business, in my view, to support the customer and to give him good value.
As to those items that Chris has an exclusive on, I see that stuff as more of a marketing ploy than anything else. Semi commercial machines are a commodity business. Most tend to be assembled primarily from off the shelf parts, with a somewhat customized exterior. What Chris has done is to approach various assemblers and to arrange to have machines made with features that he believes his customers want. He gives them a name and then he gets an "exclusive" on them. But he was the one who went to those assemblers in the first place and ordered the assembly of machines with those specifications and those designs.
There is nothing to stop any other retailer with sufficient volume to approach these same assemblers, specs in hand, and to order customized machines themselves. There is not just one of these assemblers, there are a bunch of them. They can't use the same names for them, but there are many other names they could come up for competing machines, were they to decide to do so.
ken




