I was a c-member and am a full member now. I joined as full member mostly as a way of donating when they had their financial crisis, and reupped earlier this year. The full membership is a lot more expensive and will not get you any more respect. However, it does get discounts for the show and for the paid professional development courses if you want these. The ones for cupping and roasting are decent, I'm told, and the espresso one is getting that way, so for those wanting some hands on training, it may be worth doing for two years and taking them.
Otherwise, it is my impression that the SCAA is heading in the wrong direction and going that way fast:
- There is a sharp structural distinction between a social world and an industry. Chevies and Toyotas are an industry, vintage and race cars are a world. Pop music is an industry; jazz, classical or opera are worlds; rock and country are divided into both. Movies are an industry; theater is a world. Fast food is an industry; high end restaurants are a world. etc etc.
- The people who buy the products of a world are willing to spend a lot more time and money. But they do not want to be treated merely as customers, but also as peers, the fellow explorers of a good thing. Anyone who draws a sharp boundary between amateur and professional is creating an industry, not a world.
- The SCAA was founded to be a counterorganization to the NCA, the trade association of mass market roasters. As such, its raison d'etre lies in representing a world, not an industry.
- Every time an SCAA or specialty coffee person says or implies that it's really about professionalizing the people, market, and operation of smaller cafes and roasters; they are simply writing the operating manual for McDonald's, and digging their own graves.
I have no idea whether it's better to do exit or voice with the SCAA, whether to protest from the inside or walk away. What seems certain to me is that the housecleaning after the financial difficulties of a few years ago had very little to do with solidifying the finances -- the wasteful, inefficient, overlapping and untransparent committee and governance structures remain in place; instead it turned into a putsch against all the officers and employees who were for consumer outreach. So I doubt anyone in the SCAA is listening anymore. I have gotten nothing publicly or privately that even hints at anyone much caring anymore.