...Who are you? Where have you been? And all this time, I've felt so alone.
Ha ha. Just an average home user who got hooked (and educated... and opinionated, I guess) at the original Rao's in Amherst and at Simon's in Cambridge. I've been lucky to have fairly easy access to excellent espresso. And the problem is that if you haven't had a good normale shot pulled for you, I think it's very natural to default to the ristretto. It's a very forgiving technique that produces predictable, if often bland results. And I think that predilection is reinforced in these forums, where the majority sings glorious praise to "thick" "gloppy" "honey-like" "yummy" shots.
But looking past peer influence, why do so many people gravitate to that profile? You can't argue taste - so apparently some drinkers just prefer that flavor profile. But the coffees used have to play a role as well. The more popular commercial coffees like Black Cat (a fairly dark roast), and all the home-roasters pushing Harrar and Sumatras and Monsooned Malabar... sure, push the roast and stuff the crap out of the basket. Because a normale made from a more gentle roast may shine too bright a light on what you're actually drinking. I'm definitely not the first guy to come to this opinion on roast and green quality - in the states, at least, the Barismo guys and Terroir have been banging this drum for some time now.
I hate to use another wine analogy, but the two major advancements in commercial wine production over the past fifty years have been:
1) improving fruit quality (e.g., improved sorting, reducing spoiled / underripe fruit and stems, restricting yields, etc.)
2) perfect production hygiene (e.g., avoiding bacterial contamination, temperature controlled fermentations, etc.)
BOTH to ensure the purest expression of the fruit and terroir of the growing environment. And I have to believe that coffee will eventually trend in the same direction. 2000 years ago, the Romans and other Mediterranean cultures started getting serious about viniculture in wine quality. But then in production, they often pushed the alcohol levels past 16% to help preserve it and kill off the remaining yeast, stored it in clay jars sealed with pitch (which often tainted the wine), and then, to cover up all the undesirable flavors they added, served it oxidized and sweetened with honey. Anybody else see the parallels here? Does anyone want some honey in that glass of Caymus?
At least they had an excuse - clay jars were fairly state-of-the-art as far as available transportation and storage vessels at the time. But 2000 years later, we still use jute bags...
Getting back on topic, I have nothing against the ristretto technique, but man, there's just a lot more out there.
Anyway, I'm glad my amateur ramblings have inspired some enthusiasm and experiments.