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SCAA 2007 Conference

Want to talk espresso but not sure which forum? If so, this is the right one.

Link to "SCAA 2007 Conference"by HB on Mon Apr 09, 2007 9:30 pm

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To be honest, the only reason I go to the SCAA conference is to meet friends I've made online. If you plan to attend, please post your picture of yourself and a few words about what you hope to do, what plans you've already made, etc.

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Dan Kehn

I plan to attend the second half of the USBC Judges' Certification Workshop (Thursday 9am-6pm) and hopefully work in a few shifts as sensory judge. Walking the showroom floor, checking out the espresso "power alley", and good company are my only other plans.
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Link to "SCAA 2007 Conference"by cannonfodder on Mon Apr 09, 2007 10:57 pm

I would love to go, if they ever hold it on the east coast. My wife would have me admitted for psychiatric observation if I told her I was flying to California for a 'big coffee convention'. She thinks I am borderline nuts now.

I look forward to your updates from the show, sigh.

If you run into Barry, tell him and Maddie I said hi.
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Link to "SCAA 2007 Conference"by Fullsack on Tue Apr 10, 2007 12:00 am

I'm planning on it, no specifics yet


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My first time

Link to "SCAA 2007 Conference"by primo posto on Tue Apr 10, 2007 12:20 am

Really excited to be attending. Will be spending time talking with manufacturer reps and learning about home machines.

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Link to "SCAA 2007 Conference"by another_jim on Tue Apr 10, 2007 12:43 am

Here's my mug:

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Link to "SCAA 2007 Conference"by cafeIKE on Tue Apr 10, 2007 12:59 am

At least I've got my priorities in order...
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Link to "SCAA 2007 Conference"by Ken Fox on Tue Apr 10, 2007 1:34 am

I'm going but I don't have any pictures of myself to post, plus I'm in France and have no camera available. I'll post a picture of another HB member, from the nearby state of Wyoming:

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Link to "SCAA 2007 Conference"by AndyS on Tue Apr 10, 2007 4:38 am

Ken Fox wrote:I'm going but I don't have any pictures of myself to post, plus I'm in France and have no camera available. I'll post a picture of another HB member, from the nearby state of Wyoming:


Which one is you?
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Link to "SCAA 2007 Conference"by gscace on Tue Apr 10, 2007 11:10 am

AndyS wrote:Which one is you?


There's no point pulling the wool over your eyes - Ken is the one acting sheepishly.

I'm goin to da conference. I expect to talk about thermofilters, Scace 2, process and quality control, pressure profiling and how this stuff relates to good coffee at the Espresso Parts NW booth, and at Simonelli's booth as well (They're gonna be demonstrating the temperature stability of the Aurelia, like last year). I'm gonna shut up and listen to folks who know way more about coffee than I do. I hope to hang out a bit more at the BGA booth so I can get hopped up on false drugs. I hope to discuss potential changes to the WBC temperature measurement protocol with mfrs who are likely to submit machinery for the next WBC selection trials.

I'm gonna hang out with my coffee friends. I'm gonna finally meet John Sanders.

I'm also bringing my skates and I'm gonna to do some roller speedskating along the ocean and spend some quality time tapering prior to the half marathon I'm gonna skate on the 12th of May. Send me a private message if you're a skater and wanna chase down some cyclists and make them pay, or if you just wanna go for a more leisurely skate.

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Link to "SCAA 2007 Conference"by Fullsack on Tue Apr 10, 2007 4:57 pm

So far, I'm signed up for Coffee Tasting Intensives, Intro to Espresso, Hands-on Espresso and Beginning Craft Roasting, plus a breakfast and a lunch.

FYI, hotel rooms close to the Convention Center are becoming scarce.

This will be the first trip in a long time where bringing my travel kit won't be necessary.

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Link to "SCAA 2007 Conference"by jgriff on Tue Apr 10, 2007 5:21 pm

Hey, I'm thinking of going, but I know little about it. Do you have to be in the industry or a member of SCAA to get in, or can anyone pay an entry fee to go? From what I see on the website, it is $385 for the full thing. That might be a limiting factor for me. I'm talking with someone in my local area who roasts and has a cafe about various options and breaking into coffee, but it's all tentative. He recommended I try to make it to the show. I think I would be volunteering and just hanging out. I don't know if I can register for any classes. Any advice for a newb? Thanks guys! HB is a great resource.

Justin

PS I'll post a picture when and if I know I'm going. ;-)
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Link to "SCAA 2007 Conference"by Marshall on Tue Apr 10, 2007 6:07 pm

jgriff wrote:Hey, I'm thinking of going, but I know little about it. Do you have to be in the industry or a member of SCAA to get in, or can anyone pay an entry fee to go? From what I see on the website, it is $385 for the full thing. That might be a limiting factor for me. I'm talking with someone in my local area who roasts and has a cafe about various options and breaking into coffee, but it's all tentative. He recommended I try to make it to the show. I think I would be volunteering and just hanging out. I don't know if I can register for any classes. Any advice for a newb? Thanks guys! HB is a great resource.

Justin


$45 gets you admission to the opening night presentations and very cool reception at the Aquarium, plus one-day's access to the show floor.

I'll be my usual schizophrenic self: 2/3 industry networking, 1/3 amateur networking, plus hosting three of the panel discussions.
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Link to "SCAA 2007 Conference"by HB on Tue Apr 10, 2007 8:45 pm

jgriff wrote:I think I would be volunteering and just hanging out.

I really enjoyed the consumer-oriented track in 2004 and 2005, but those where cut (Talk to the Hand is my griping on the subject). You may find something of interest in the cupping sessions, otherwise it's trolling the showroom floor and hanging out with online buddies. All and all a great time. Seattle was really the best - I went on several cafe crawls. As I understand it, Long Beach offers no similarly attractive options downtown.

I've been asked offline about organizing a consumer event... although I organized EspressoFest in Charlotte and had a blast, I won't have the time or resources this time around. I will happily crash anyone else's party. :D
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Link to "SCAA 2007 Conference"by edwa on Wed Apr 11, 2007 8:31 am

If I don't have any unforseen schedule changes I'm registered to attend. My first time! As a newbie I too would appreciate any recommendations on what to be on the look out for. Fortunately for me I live within a 40 minutes drive to Long Beach.

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Link to "SCAA 2007 Conference"by HB on Wed Apr 11, 2007 8:53 am

gscace wrote:I'm goin to da conference.

In case someone wants to spot you, I borrowed one of poutinespresso's photos from last year:

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Greg being normal by Greg standards.

edwa wrote:As a newbie I too would appreciate any recommendations on what to be on the look out for.

Nice photo... Funny how I've read your login as "edna" for the last year, obviously in error. :oops:

As for things to do, How to conquer the SCAA showroom floor? has suggestions from last year's conference, excerpted below:

HB wrote:OK, sounds like others do as I have, i.e., follow the good espresso. What about the hardware? There's a certain "gee whiz" appreciation for the industrial roasters and conveyor equipment that pack the halls, but I've never stopped to ask questions. Lemme see... last year I stopped by EspressoPart.com's booth several times to say hello to Devon, Brian, Dave, and TerryZ. They'll be back. I also swung by the famous Versalab booth a few times. Richard from Astra was happy to talk feeds and speeds all day, and didn't balk at taking the covers off his machine unlike most booths. Curiosity drove me to stop by the booths of some of the vendors of equipment I reviewed to see if they ever heard of Home-Barista.com ("Are you Mark?" was a common response).

Thinking back on it, I would have gotten more out of the experience with some planning. For example, organizing my agenda items by theme:
  • Espresso hunt - as mentioned above. To make it more interesting, I'll discreetly take notes.
  • Barista training - there probably aren't many schools on the showroom floor, but I'd like to learn more about those who offer courses.
  • Equipment - I noticed many of the "big box" company representatives were more salespeople than baristas. Elektra was the exception, hiring Luigi to serve latte art for a few hours a day. I'll focus on the one group espresso machines and home-friendly grinders. If the booth isn't setup for hands on, take a picture and move on.
I will ask Michelle if there is an advance program of the vendors that will be on the showroom floor.

More suggestions are welcome in either thread.
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Link to "SCAA 2007 Conference"by Marshall on Wed Apr 11, 2007 9:59 am

HB wrote:More suggestions are welcome in either thread.


Especially for first time visitors, never forget this is not a consumer show. Consumers were once banned from the shows, and it could happen again.

Think of yourself as a guest, which is what you are. Some of the sales people are approachable (even friendly) to consumers. But, please step aside whenever a prospect approaches. The vendors have paid a lot of money to rent and staff these booths (not to mention shipping), and they are there to sell, sell, sell.

Also, as Dan implied, do not be shocked if some of the sales people are less knowledgeable than you are, especially about their home models (some know tons more, of course). Again, don't challenge or insult them. Remember, you are a guest.

Consumer manufacturers, like Bodum, will be there with wonderful toys. But, even though their booth will resemble a shop, they are not taking orders for anything less than bulk volumes to resellers.

Among the friendlier booth dwellers, in addition to Astra and Espresso Parts, be sure to drop by Espresso Parts Source (Angelo Minicozzi and Michael Teahan) and Supreme Bean Coffee (Jeff, Phil, Steve and Jody live espresso). Same goes for Zoka, Gimme (if they're making the trip) and other "third wavey" roasters. But, again, they are there mainly for wholesale sales. So make way for their customers.
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Link to "SCAA 2007 Conference"by cafeIKE on Wed Apr 11, 2007 4:01 pm

edwa wrote:Fortunately for me I live within a 40 minutes drive to Long Beach.

So do I .... at 3am :lol:


Other times ... 1 to 2½ hours :x
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Link to "SCAA 2007 Conference"by edwa on Thu Apr 12, 2007 10:47 am

HB wrote:Nice photo... Funny how I've read your login as "edna" for the last year, obviously in error.


Edna? :shock: :lol: :roll:

Ooooh, you're killin me!

Hey CafeIke, I grew up in Woodland Hell! From pre-school thru college - hottest temps in the Valley.
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Link to "SCAA 2007 Conference"by Rocket Coffee on Thu Apr 12, 2007 10:55 am

Rocket Coffee Roasters will be there from Thursday 5/3 thru Monday 5/7.

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Link to "SCAA 2007 Conference"by cafeIKE on Thu Apr 12, 2007 12:34 pm

edwa wrote:Hey CafeIke, I grew up in Woodland Hell! From pre-school thru college - hottest temps in the Valley.

Surprisingly, we're 10° to 15°F cooler than the official Woodland Hills temperatures reported. I found this house on a hot July day and the breeze coming from the ocean sold me.
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