CaffeFresco wrote:Fresco IS Pure Arabica.
Peter, as a young roaster & businessman I do value what you have to say, & I'd love to hear at least one prime example of what you think is the hype that runs much of the Specialty Coffee World ~ pray tell away.
TonyS
Yikes, I have to back up what I say?!?

You're taking off my muzzle?
(Hype is easy for anyone to claim. My hype isn't Joe's hype. So my position on hype is inherently vulnerable. Many constraints make it impossible to find a healthy resolution without great struggle. So I'm barely interested in arguing any of this here and now.)
I relate a lot to my new school vision of coffee heaven, which helps me define something as hype. Here're two examples that come to mind now.
1. Most specialty coffees are praised. Most specialty coffees are ruined somewhere from seed to cup.
Ruiners (Makers when they're tended to): seed, cultivar, planting method, pruning, altitude, temperature, soil, rains, nutrition, microbiology, harvest method, sorting, ripeness, separations, process method, drying, cup analysis, cupping, parchment storage, transport, warehouse storage, roast (and its 50 variables), grind size, brew dynamics, strength, perverse preconceptions... and all the other "ruiners" I'm missing... How can I say what I want to without being condescending? I can't. So many people act like they're experts when we're mostly very clueless; everyone. So most specialty coffees are hype. Variations of the same "Liquid Muzaq" and John Cage. Seriously worse than where the wine industry was 100 years ago or longer! All together now: let's self-flagellate!

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2. Anti-SO notions.
Sheer misinformation is another form of hype. Moving forward will involve the deconstruction of that kind of hype, which should always be a relief!
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Please don't take my negativity for granted. The negativity stemmed from thinking about Robustas. As opposed to a great Bourbon. I live for that great sip of a perfect brew, probably from Kenya, and I love its world.
King Seven wrote:Thats right - it's all about coffea stenophylla these days baby......
Yeah, all about the Stenophylla. Purple fruit are so pretty! What else matters?