I think I'm just an idiot.
I noticed yesterday that the burr carrier was resting significantly higher than it had started out (showing threads which were not showing before, I could tell because they were white, probably with thread grease), and I think what happened is that after getting it right at first, I got mixed up and started winding the carrier
away from finer rather than
toward finer when I was trying to get back to zero. (Apparently, going from 1 toward 9, which it looked to me like the little graphic depicted as getting finer, is actually getting coarser. Going toward the smaller number, counting backward, is getting finer. Of course, even if this is right, it doesn't explain how I got it right the first time and then forgot, but, apparently I'm just an idiot.

I think perhaps I need to make such adjustments only
after actually having a cup of coffee or a shot of espresso... Of course, I ended up with a great presspot grind this morning.

The doser didn't like sweeping the large grind though - I think I can ratchet it down a little even for presspot.)
BTW, Keno, I didn't get the zeroing instructions from here - they actually came, printed, along with the manual on a separate inserted piece of paper in english-only. Maybe an addition by Chris'.
All that said, I have another question.
When I first start the grinder, before opening up the hopper, it makes quite a racket for a second or two before settling in to a much quieter even grinding sound - I'm guessing that this is as it's spinning up. Is this normal? (I realize most of my readers here are probably speaking from the perspective of an M4 rather than an M7 or M7 conical, but I'm hopeful that this is a normal thing and not a symptom of something wrong.)
Thanks again in advance everyone and also for the responses so far! Very helpful and I'm very appreciative.