PheasantCreek wrote:I would highly recommend writing a business plan and marketing plan. Do your research before you take over an operation. Ask yourself how you will triple the volume of the location. Understand the numbers to make the operation profitable and how to do a cash flow statement. I've see too many folks that just buy a business and a new machine and wonder why they don't make it after they are committed.
I would agree with this. If you're taking over an operation, or establishing a new operation, in the food/beverage industry, expect to lose money for the first year, maybe 2. The industry is extremely difficult
Try to get yourself into the food/entertainment section of the most widely read local paper. You can do this by being excessively knowledgeable and picky (verging on snobbish) about what's served, and then contacting the paper. It helps build a reputation.
You can get good quality flyers printed at "acid flyers." as well as glossy type business cards.
One of the more important things about establishing a food service business is creating atmosphere. (This is what starbucks has down well, even though the espresso blows). The establishment of the proper atmosphere is an important part of sit-down style establishments. I'd highly consider dropping some money on this, especially if you want to pictures on the food section of a paper to look very pretty.
Don't forget local exposure through directory listings.
If you're in a small downtown area of a small-midsized town, printing a downtown map, and simply listing all the places in the area and putting yourself on the front page w/ pictures and captions can yield a significant boost in sales.
Sincerely,
Namson Pham
