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The Disappearance of the Straight Shot - Page 5

Want to talk espresso but not sure which forum? If so, this is the right one.

Link to "The Disappearance of the Straight Shot"by Abe Carmeli on Sun Mar 16, 2008 6:16 pm

JimWright wrote:How 'bout group surveys a la Zagat? If you got a sufficient sample size for any given establishment, you could collect the reviews and post a consensus. There will always be outliers in both experiences at an establishment and reviewer expectations, and this might be a way to filter for that...


The problem with that kind of a review is the administration involving the collection of data & processing. If anyone wants to take it upon themselves to do, it would be an interesting survey.
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Link to "The Disappearance of the Straight Shot"by JimWright on Sun Mar 16, 2008 9:49 pm

Abe Carmeli wrote:The problem with that kind of a review is the administration involving the collection of data & processing. If anyone wants to take it upon themselves to do, it would be an interesting survey.


Hmmm. What kind of data are we talking about? The way I figure it, we ask people to input the drink they got from a list and to score the experience for taste/quality, service, and perhaps atmosphere, and take some comments. We amalgamate the comments, average the numbers (perhaps throwing out high and low scores), and post for places with x or more reviews. The data itself doesn't seem so difficult to me as setting up the inputs on the board, and deciding what x should be, but I'm probably missing something...?
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Link to "The Disappearance of the Straight Shot"by Kuban111 on Mon Mar 17, 2008 8:43 am

Marshall wrote:Abe,

I used to post critiques on alt.coffee and CoffeeGeek. I stopped for two reasons. I finally realized I was getting special treatment at some shops because the owners or some of the baristas knew me. Second, I enjoy being around coffee people (spent the day with a green broker and his wife today), and prefer to stay on friendly terms with them. So, if I'm not happy with a shot, I just discuss it privately with the barista, instead of broadcasting it to the world.


Marshall, This is a valid point to consider.

It doesn't sound like anyone that is recognizable in the industry wouldn't be the right individual to take on this task. It might not be an honest evaluation. Abe has that "I know that guy from somewhere face." :D

Just some days back I was in Chelsea market and found myself standing next to an individual that looked just like him. :D


And you are right it's better to make (espresso) friends in this world than enemies.

Michael.
"azuca, azuca" Celia Cruz
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Link to "The Disappearance of the Straight Shot"by zin1953 on Mon Mar 17, 2008 10:20 am

JimWright wrote:How 'bout group surveys a la Zagat? If you got a sufficient sample size for any given establishment, you could collect the reviews and post a consensus. There will always be outliers in both experiences at an establishment and reviewer expectations, and this might be a way to filter for that...

Now you're talking about work!

One of the "things" about sites like HB, CG and yelp.com is that individuals can post their opinions directly, BUT, as others have noted, it's a double-edged sword. One vicious, ill-informed review can indeed do a great deal of harm -- more, possibly, than 10 great ones. But to do a "Zagat-like" review will require a staff to "pre-review" the reviews and consolidate them.

Cheers,
Jason
A morning without coffee is sleep. -- Anon.
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Link to "The Disappearance of the Straight Shot"by Abe Carmeli on Mon Mar 17, 2008 4:05 pm

JimWright wrote:Hmmm. What kind of data are we talking about? The way I figure it, we ask people to input the drink they got from a list and to score the experience for taste/quality, service, and perhaps atmosphere, and take some comments. We amalgamate the comments, average the numbers (perhaps throwing out high and low scores), and post for places with x or more reviews. The data itself doesn't seem so difficult to me as setting up the inputs on the board, and deciding what x should be, but I'm probably missing something...?


I have a friend who often uses the phrase "everything works well on paper". Your outline of the scope of the work is accurate, I think, but partial when you go to the details. Zagat has a questionnaire they developed for doing their surveys, it will need to be adapted to coffee. Since the problem I see in artisan shops is the straight shot, and not generally their other drinks, rating them on everything else will dilute the focus. If you are in the mood to come up with the details, and administer the survey (collect the data and normalize it), why not? If so, perhaps a separate post here should be the zagat like questionnaire you propose, which will allow other members to comment on it and hopefully come up with an agreeable format. After that, a dedicated post, bearing the template of the questionnaire can be the platform HB members will use to submit their reviews.
Abe Carmeli
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Link to "The Disappearance of the Straight Shot"by JimWright on Mon Mar 17, 2008 7:19 pm

To work I go! It'll be a few days, look for the post.
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