Myron Wessinger wrote:... Whenever you are about to make a large purchase ($)...call the company by phone, take note of the response, did a human being answer the phone, answering machine, voice mail...did they call back, were they knowledgeable of the product ....
I'm fairly certain I disagree with this part of your post. The whole point of internet sales is to reduce transaction costs by eliminating all human interaction in the sale. You put in your details, it goes to the shipping department, and out goes the box. The customer and the business owner pocket the savings. Moreover, good vendors have more information on their sites or linked to it than even the best salespeople could provide; so that the buyer can get informed.
Most importantly, I'm not buying the sales department, which has zero added value to me, but the service department, which has huge added value. So the real test of a net vendor is how quickly and knowledgeably they answer the phone **after** the sale and **after** something goes wrong.
When I'm buying a product over the web, I fervently hope it costs them as close to nothing as possible to make the sale, so they can put the freed up resources into after-sales service, where it does me some good.