Dogshot wrote:The helpful person at a shop that gets Intelligentsia coffees flown in every week assured me that Intelly does not endorse or recommend freezing their coffee. Even after explaining that I seal it, freeze it only once, and thaw it in its sealed wrapper before opening, he could not be swayed.
Mark
There is a lot of resistance to the idea, among those who have good, fresh, coffee to sell, and among those who think they have good coffee to sell
I'm in Vancouver right now and a couple of days ago I got into a conversation about freezing with a barista at one of the better shops here. I described the experiments we have done and he told me that they couldn't possibly be conclusive without having many more tasters and hundreds or thousands of shot pairs to compare.
I told him that I agreed with him, in that there is no way that studies such as we have done could possibly detect very small differences that might be present, that could only become apparent were one to repeat the shot pairs hundreds or even thousands of times. Of course, there are many other major variables with the whole process of making espresso; everything from those among different roast batches of coffee to the ubiquitous intershot variations that are undeniable. What we have shown, however, is that whatever deleterious effects that freezing might have on coffee, are going to become lost among the other uncontrollable variables that go into espresso shot preparation for most people in most places.
At this point, as has been pointed out by Jim Schulman in the writeup of the original article, it simply doesn't cut it for a critic of freezing to say that freezing "damages coffee" without giving some sort of proof of that statement. We have done everything that we could reasonably do to try to find differences, detrimental or otherwise, that are imparted to coffee by the freezing process when that coffee is then used to make espresso (or the same coffee is cupped, as in the 2nd study). We have not found any evidence of damage, and in fact we have found considerable evidence that freezing, done properly, preserves and extends the shelf life of fresh coffee. Numerous people whom I personally respect have used freezing to extend shelf life, and have written about their positive experiences on this and other threads on this website. I have not read a single convincing post about a negative experience with freezing done properly, by anyone who clearly gave freezing an honest try (short posts without details obviously excluded).
To those who see flaws in the methodology we have used in these studies, I would encourage them to perform another reasonable, blind tasting study, to answer the same questions we have attempted to answer. We would all be interested to read about another blinded experiment testing the impact of freezing, especially if it reached a different conclusion. No one has a monopoly on "truth," certainly not us. However, simply repeating the same old biases (against freezing) with no proof whatsoever, does not reflect well on the ability of those making such statements to think for themselves or to absorb new information as the "science" of coffee "advances" over time.
ken