The contacts are plated with a very fine layer of material. Once it's gone, the relay is garbage.
From the PDF
The life of the relay is 100,000 cycles @ rated load. Life decreases with temperature.
Over the course of a year, assuming a 2 minute cycle interval, the relay should die in about 4½ hours of use per day.
4.5hours x 30cycles/hr x 2on-off x 365 = 98,550



