Niko wrote:I think it's a great move. Many people don't pull the trigger on huge purcahses sometimes because they can't see the machine in the flesh, this will give them the opportunity to go somewhere and test drive it. I'm paying him a visit as soon as he opens shop in Santa Cruz, it's less than an hour drive for me but I'd drive at least twice the distance easily to see coffee equipment. I've bought many cups from Great Infusions, I'd love to see what other goodies he has to offer in person. There's a lot more coffeegeekers in the bay area than you think... BTW, the new Vivaldi II is not an S2, it's still an S1.
Niko, nice to see your post. Last time we exchanged was around Christmas '06. Between you, Jon Bauer and Doug Jamieson, I now know at least "3" certified coffee types in The City proper. I keep threatening to return, as I must on business, and have an open invitation to join Doug and visit that super-steller cart location in the alley, near Downtown SF.......(you'll have to excuse me as I can't remember the name, but bet you know it. It's #2 of 2?)
Competing with internet retailers is tough. I went to Circuit City today and looked at the Sony 400 disk DVD-CD player. They're at $430 with tax and Amazon has vendors that can ship anywhere in the US for $320 total; go figure how anyone can stay open? As for the coffee equipment, and especially for commercial clients, the service side is so critical. For home users, and none commercial gear, it's still nice to have a parts and service depot close; if for no other reason than to have a showroom full of grinders, accessories and espresso machines. When I was a kid, one of the local hangouts was the neighborhood hobby shop. Nothing like a plastic model to consume a weekend. But with a coffee hobby, I've not really found a great consumer "toy store" in the L.A. area. Closest I have is a combination of Smart and Final and Restaurant Depot for condiments and some restaurant supplies, and a few commercial espresso distributors. Problem is, they really don't cater to home setups. Maybe Marshall knows of a store in the SoCal area? I've been to Sovrana Store in Gardena, but Umberto is really a vendor to the trade. Seeing Wholelattelove's and Chris' showroom setup on the internet, I'm a bit envious. It's like the discount camera store scene back in the 70's and 80's. All the incredible bargains and discount retailers, outside of Frank's Camera in Highland Park, CA, were located on the East Coast.
Best, Al