boar_d_laze wrote:there's a difference between affected high dudgeon and genuine hysteria. Gold's article was a play on the first, while some [no names named] of the reaction in this thread is purely the second.

It is hysterically funny that the dead dudgeonesses of the Bloomsbury circle are now comparing notes on LA taco stands. Perhaps that's the reason for the recent spate of wry zombie movies.

Someone please put this thread out of its misery.

Marshall wrote:Someone please put this thread out of its misery.

+10000000

Ian_G wrote:As a marketeer by trade... ...The moment of truth is when expectation is matched by reality.

IS what I was trying to say. Or, the reverse corollary, 'The moment of truth is when expectation is *not* matched by reality'.

I do apologise for the hyperbole about the hyperbole, I was intending to soften it with the humorous references to the marketing department that Adams had invented, but it seems that that fell flat.
My references to 'lies' are not directed at or limited to the roasters and sales folk in coffee, but the Ad business in general.
And if you see any commercial advertisement on a regular basis you know what I'm talking about. 'New and improved', "Now with (some completely made-up) Technology", and my recent favorite, "With the complete accident and repair history of the car (that has been reported to us)".
While outright lies may be to harsh a term, and inaccurate, I felt no compulsion to be that spot on with the general advertising community, because clearly, they feel no such compulsion toward me. And yeah, that is a generalisation and my not be an actual representation of anyone on this thread. But I bet that they know some...
Sorry for any misconceptions or misunderstandings I may have started.