Ron? Why do people buy pre-ground coffee?
ANY pre-ground coffee? Because, simply put, not everyone has a grinder. That accounts -- right there -- for 99.9% of all pre-ground coffee sales by individual consumers, be it from a roaster like Intelligentsia or a can of Maxwell House in a supermarket. The other 0.1% of retail pre-ground sales are from people who actually
have a grinder but are curious to see if a "real" grinder (?!?!) makes a difference (
e.g.: they have the proverbial
$20 Krups blade grinder and they want to see if a
Mahlkönig VTS-6 (
aka "Robbie the Robot") really makes a difference . . .
Since ground coffee begins to go stale within 15 minutes of grinder, the 0.1% of the populace who are experimenting learn nothing. And, were I to hazard a guess, the majority of the 99.9% of the people who do not own a grinder -- sadly -- do not know what a difference there is between pre-ground and fresh ground coffee.
Jim is (IMHO) absolutely right:
Intelly (and other premium roasters)
would . . . be ecstatic to sell only whole bean coffee; but they have to make a living.Cheers,
Jason