disclaimer: I'm talking entirely about drip and filter coffee here. We're all in agreement that for espresso you should have a well-maintained burr grinder designed for espresso.
You all got me curious, and after some investigation through google analytics, accounting reports and personal anecdotes from customer service guys and production, we estimated that preground coffee only accounts for 20 - 25% of our web sales, which is pleasantly surprising to me. I was thinking it was more around 30%. To me, this says that coffee consumers are becoming more aware of the benefits of having their own grinder.
That being said, both Zell and I agreed that having preground from a calibrated, maintained, commercial burr grinder is far superior to a whirly blade/mortar & pestle/bottom of a pan on the counter any day of the week. I'd rather get a brew from grounds that are evenly and consistently sized, rather than the boulders and fines produced by a blade or extremely low end burr grinder. Blade grinders will 100% of the time produce a brew that is both under and overextracted at the same time.
Even coffee ground a week out on a commercial grinder like the ones we have here at the roasting works will produce an acceptable to better-than-acceptable cup if it has been stored properly in an airtight container away from light and heat. I've been more than surprised a few times at the level of quality I can get from a chemex (or even FP) when going to my in-laws for extended visits. Most of the time I'll grind and bring the ground coffee with me for the trip. Once, I brought my Kitchen-Aid with me....I don't think i'll do that again.
I still endorse anyone getting into coffee having a dedicated burr grinder in their home. It doesn't have to be that expensive. The Capresso Infinity ($100-ish) is a good grinder for the money if you're on a budget.



