by oofnik on Tue Jan 08, 2008 11:02 am
Hah.. Seems to be a lot of similar opinions here; no surprise.
I think Starbucks has simply become part of the morning routine for millions of Americans. You know you've heard it: "So I went to get my Starbucks this morning...". It makes me cringe a little bit every time. It's obvious that they became the de facto coffee shop, despite the fact that there are many independent coffee houses of much higher quality all over the map. American culture in my opinion has become overly concerned with brand names and brand loyalty over the decades. Look at the automotive industry for example. It took the Japanese and German and Korean cars a very long time to penetrate the American market. But that's a discussion for another thread entirely...
Anyway, the fact that the flavor is perhaps not optimal in comparison to other local options is not priority number one. It's a nationally recognized name, it's everywhere, it's convenient, and people just need their caffeine. While a lot of us here on HB drink our coffee for the flavor, I'd guess that the majority of Americans drink it mainly for the buzz. Combine that with national recognition, and there you have it. It's definitely a cultural thing. I'm almost sure that there are no European countries with similar national chains of everyday commodities, but I'd like someone to prove me wrong.
If you view Starbucks as a specialty coffee shop, well, they're not. I view them more as an extension of the ever-expanding American fast food industry. There are two reasons why I'd go to a Starbucks. If I'm with some friends, or if I want to meet and chat for a bit or whatever, the mermaid is a pretty great place to do so simply because of its convenient locations. Everybody and their grandmother knows where the local mermaid is. Secondly, if I'm in a tight spot, simply put, bad coffee is better than no coffee. And I hate to say it, but unless I've heard otherwise, the typical mom 'n pop coffee shop is a crapshoot, and could very well be sub-Starbucks. More often than not, I'm not in the mood to take the chance. Like them or not, the green mermaid has definitely raised the bar.