AssafL wrote:Compare the number of differentiated wines (not just brands - even grape varieties, methods of manufacture, aging, color, etc.) to the number of differentiated coffees (once they make it to the marketplace). Since coffee misses diversity - everyone will want to market under a moniker like Blue Mountain or Geisha or Kona or a Kopi Luwak - since consumers equate this to perceived quality...

Very interesting. People have brought this up in the past about how any particular wine's flavor can more or less be dissolved from key bits of information. For example, just about everyone interested in wine would know what a Sonoma Valley Pinot Noir with 20% new oak tastes like.

I'd like to see that kind of deduction be used more often in coffee. This is giving me ideas for potential marketing/bag labels.