by Ken Fox on Tue Aug 17, 2010 2:04 am
I was going to post this as a reply in either of two recent threads, but then I thought, it really deserves its own thread.
If we take the wine analogy, as we are wont to do here, the obvious comparison is with red wines like those you find in Bordeaux or Chateauneuf du Pape, which are almost always a blend of several different grapes in varying proportions. In the case of these wines, it is grapes that are all grown on the same contiguous property, and the proprietor arrives at a final blend each year which attempts to make both the best possible combination while at the same time reflecting the "house" style. The wines will differ from year to year but should always have some sort of institutional resemblance when one drinks wines from the estate that come from different years.
With coffee it is more of a contrived thing, this idea of a marquee blend for a given cafe/roaster. For one thing, the beans they will use in their blend(s) typically don't even all come from the same continent, no less from the same property, except in very exceptional cases. In the typical example, one is dealing with an attempt to produce a relatively consistent taste profile, regardless of what variations one finds in the raw ingredient beans from year to year.
I think it is fun to go around to these well known cafes and to drink their wares in their own surroundings, getting the effects of both the coffees they have blended and the ambiance of their cafes. But when you then take their beans and try to make espresso out of them in your own home, there is a disconnect because then all you are tasting is the actual coffee and this is separated from the ambiance of their cafes. Since you really can't maintain a blend in a way that it will taste more or less the same, year in and year out (not to mention, month in and month out) the whole exercise seems to me to be largely a waste of time.
I think it would be a lot better to focus on individual varietals that can work on their own to make good espressos, and to vary these by season and by crop. A really talented roasting staff will know how to get the best out of these beans that is possible to get, and will be able to roast them in a way that will have them show at their best as SOs. It would therefore be better in my view if the roasters would concentrate their efforts on seeking out the best SOs that will work by themselves rather than spend so much effort on their blends.
This might not be as good for the bottom line, in the sense that if you can sell the customer on the name of the blend, then there is nowhere else the customer can go to buy that blend. But since we all know that these blends are anything but consistent, its a bit misleading to promote these blend names when the actual coffees that bear those names are so inconsistent over time.
If I was buying roasted coffee on a regular basis, I'd be much more interested to find a roaster who was constantly seeking out the very best single varietals and who could recommend to me the best ones he had in stock at any given time, rather than monkeying around with blends that can never remain consistent for long.
Just my take, for what it is worth.
ken
What, me worry?
Alfred E. Neuman, 1955