the_trystero wrote:Ah, cool, have you had a chance to try their beans?
No, never had their beans.
I see they have 1KG of Yemen Mocha Matari (Limited) listed for 100,000 Won, around $100 USD. 1KG of Kenya AA Gatomboya for about $108USD.
Korea is already quite coffee crazy, more like Japan or Taiwan than mainland China. The interesting thing about all those markets is they are "drip" markets, syphon/brew are more popular than espresso based. And geeking out over a particular bean is the same reaction as chasing a famous tea leaf, so that market is pre-built to go after "named" or branded products. The same reason Japan still runs all the Blue Mountain prices up so high, the brand recognition.