C'mon guys, put this into the context of the state of competence and the intentions of mainstream media. NYT is better than most; and this coffee article is better than most. Have journalism standards declined? Yah, yah, and so have the halcyon days of sports, education, high work ethic, and percolated coffee
You can say that the media sucks and the article is error ridden. And I would agree. But the Times sucks less, and the article is more accurate and supportive of a good coffee culture, than any significant media representation that I have seen.
I think it's a tribute to HB and many of the posters here that this article is as good as it is. So, without irony, congratulations to those who press for high standards. Your work on the "fringe" moves the center toward drinkable coffee.